Social Media Benefits

What is the impact of social media in general, and in view of the visibility of your website? The social media have become a fact of daily life.

We use Facebook flocking to maintain contact with friends, Twitter exploded during newsworthy events or TV shows without LinkedIn seems no longer possible to book business success. Instagram offers us a visual overview of everything that concerns us and through other social media, we have the opportunity to share almost everything what we are experiencing.

Regarding the visibility of your website Google is the only one who knows exactly how big the influence of social media is something that they will not share with the public. We can only guess himself, though it seems that the influence in recent years has increased significantly. Pages that have lots of likes on Facebook, which many tweets are sent via LinkedIn or recommended score generally a lot better than pages that remain totally unnoticed within the social media.

Recommendations by friends
Let’s go back to the time before the social media, or even the time before we made massive use of the Internet. We gave friends and family recommendations on certain companies where we had good experiences, to ensure that they could have their cars repaired, or they could go in search of some furniture. It was these very valuable recommendations that were experienced in many of the cases, in addition to the information that friends and family could request by contacting the companies themselves and asking them for example for the possibilities.

Today we have access to the Internet and social media, causing a number of things have changed. You can share a page via Facebook, Twitter, LinkedIn or other social media to friends and family to show that you’re talking about the service, or you have encountered an interesting article. In fact it still works the same as before, though we do it digitally. It is in that respect not surprising that the impact of social media in addition to link building is quite large, now Google manages to include this in the algorithm that determines the location of specific pages within the search engine.

Various social media
We now use various social media, which is important to go after as a website or company which there are interesting for you. For example if you mainly active in the consumer market? Then it’s a good idea to make use of Facebook. Consumers are generally active all here, giving you the opportunity to reach a large portion of your audience. In addition, you can offer good customer service through Facebook, or you have the opportunity to find out what visitors to your website or products.

Focus on the other hand more on the business market? Keep in mind the impact of, for example LinkedIn, because here business contacts are made. Twitter also can play an important role, as the buzz out there about articles and pages created largely responsible for a good position in the search results. Try to convince visitors at the end of an article to share a page, allowing the user to speak at their friends, family and colleagues, and the chances are that you can improve your visibility.

Valuable pages
Google is always looking for the most valuable pages on the Internet, which as high as possible to present within the search results. Google hereby looks at more than 200 different factors (the complete algorithm), but takes into account inter alia the social media. At the time many users of the Internet to mark a certain page as interesting by sharing this, chances are high that other visitors will also have something to. Google may be the value of a page as it were measured, by examining who prepares this (Google Author) and how many users then share it.

Place in articles always known buttons Twitter, LinkedIn and Facebook, in addition to any other social media that you seem interesting. In particular, Google+ is an additional choice where you can use, since Google this very emphatically used to influence the results. Are you able to make a popular page in Google+? Then the chances are that it will be approved and therefore further popularity can win. Also with a shop, it is very interesting to make use of social media, for example, to share some products and purchases.

Share messages online self that you think they add value to according to your Twitter, Facebook or LinkedIn account and try to encourage your visitors to do the same. Write content that your visitors actually have some, for example by giving them tips that prefer to keep secret other providers or where they themselves may not be aware of. You take care of it that way that you can make positive use of the impact of social media, such as Google which in recent years has made a lot bigger.

Earlier, Google came Authorware just past, this is a relatively new system that uses Google, to ascribe some good content authors more value. This Google rank Author is associated with a Google+ profile, so it is also interesting to make use of it. It basically means that a large number of shared items provides a good writer in Google’s eyes, creating new articles then get a better rating. Do not underestimate the impact of social media and not make include using Google+ to be found as well as possible in the search engine.

Google Analytics Agency

Measuring is knowing, of which we are centuries informed. Especially online, you have the opportunity to really measure everything from the time spent by a visitor on your page to the links he or she then clicks to reach a purchase. Google Analytics allows you to track such information and on that basis then make adjustments to your website, for example, to optimize pages or add new features.

Do you use Google Adwords or secure on-page optimization of your website? Then Google Analytics is an essential package, which gives you the opportunity to examine how to perform certain campaigns or optimization ensures that you will actually find better and you manage to attract more visitors. This offers include the ability to present the results to management, or to keep for yourself how the investments actually produce something. With Google Analytics you can see what influences have some on-page optimization, without thereby having to start from assumptions.

Page views and visitors
Google Analytics is very easy to put together and can therefore offer some simple statistics. If you are purely curious about how many people visit your website, or how many pages they click when they visit your website? Google keeps it neatly when you Google Analytics install correctly on your website, using the special code that you can generate. Then apply for example, has multiple internal links and see whether this will affect the number of pages that visitors click on average.

Please note that these are simple statistics, based on which it is also difficult to draw conclusions about the quality of your website and the impact on your sales. Nevertheless, on the other hand, remains that the order for your findability and any Adwords campaigns is interesting to examine how the number of visits and visitors change when you insert here more time and money. Use Google Analytics then to determine where these visitors are coming from (source) and how they move about the site (traffic).

Sales, downloads or video views
Do you use your website to present your services and sell them eventually, or you have a particular document or program on the website and try to ensure that visitors download it? It is interesting to examine how visitors actually decide to do a particular application, purchase or download. This increases when you adjust certain content, or change it if you place an additional link to a particular page? These are things that you can keep using Google Adwords or Analytics.

You can also view the number of views of particular pages or videos, so you can start enjoying the most popularity after. Use this include to ascertain what subjects play with your audience and what titles are to get the best they apparently about to click on a particular page. You can either use A / B testing, but you can also reduce the average traffic to keep a page in the holes and hypotheses drawing based on the data like you who has managed to generate over time.

A / B testing
At the moment you have the impression that certain subjects and titles do well, whether you think adding links on the pages to ensure that visitors eventually will click and will make a request, it is wise to set up a test for this . Set your hypothesis and use an A / B testing, in order to verify the hypothesis does seem to be true. You can set up the test in Google Analytics in a simple way. Google speaks now of ‘experiment’, which allows you the opportunity to determine which pages and sections of pages have the best result in a conversion.

The term A / B testing is used the most because a version A to version B test to determine which leads to the best results. You can check that way if your hypothesis proves to be correct. Google will make a suggestion in view of the duration of the test, so that you can run these long enough to arrive at a reliable result. It is on this basis than possible to do a uitspaak about the ideal structure or layout of your website. Continuously test new components to optimize your website.

E-Commerce Analysis
Are you active in a shop or you have a shop where visitors can make applications, or download files? Then it is very interesting to use Google Analytics, to thus increase sales. Have you ever thought about the appearance of the shopping cart, the steps to take visitors serve to finally settle and any bottlenecks where they can face? These are important insights for the purpose of your website, from which you can optimize the shop.

Make sure Google Analytics sure you know which products are most popular, but moreover check how the website can give the best shape and what deters visitors, or what is on the other side for just causes them to make additional orders or come back to the website. Within the e-commerce Google Analytics is a powerful tool that lets you see how your website can organize optimally. Measuring is knowing, allowing you to take decisions based on the results and you can get a bit further increase the turnover of your website or web shop.

Privacy Policy Terms Conditions

Privacy Policy

This Privacy Policy (“Privacy Policy”) governs the manner in which Archseer.com digital marketing agency collects, uses, maintains and discloses information collected from users (each, a “User”) of the Archseer.com website (together with its subdomains, content and services, the “Site”). This privacy policy applies to the Site and all services offered by the Site.

Introduction

We have implemented this Privacy Policy because your privacy, and the privacy of other users of the Site, is important to us. This Privacy Policy explains our online information practices and the choices you can make about the way your Personal Information is collected and used in connection with the Site. “Personal Information” means any information that may be used, either alone or in combination with other information, to personally identify an individual, including, but not limited to, a first and last name, an email address, a home or other physical address, or other contact information.

What Personal Information We Collect and How We Collect It.

We receive and/or collect Personal Information from you in the following ways:

  1. Information You Choose to Provide When You Leave a Review. If you choose to leave a review on the Site you may be required to provide us with certain Personal Information such as your name and email address. You may also choose to provide us with additional Personal Information.
  2. Web Browser Cookies, Log-Files and Tracking Technologies. Our Site may use “cookies” log-files and other tracking technologies to enhance the User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, note that some parts of the Site may not function properly.
  3. We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously.

Choice Regarding Your Personal Identification Information

We will collect personal identification information from you only if you voluntarily submit such information to us. At all times, you may choose whether or not to provide or disclose Personal Information. You can always refuse to supply personally identification information, except that it may prevent you from engaging in certain Site related activities, programs, offers, and services that involve our interaction with you.

Non-personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Publicly Available Information

User Submissions. The Site may permit you and other users to post, publish and transmit information, image, data, text, documents, and other content onto public areas of the Site such as the reviews (“User Submissions”). You acknowledge and agree that User Submissions will become publicly published content and will be available to other users of the Sites and third parties to view. This is the case even if your User Submission contains Personal Information.

Contact Information. Please note that if you publish your contact information in your User Submissions, you may receive unsolicited messages from third parties which will be out of our control and for which we will not be responsible. We therefore encourage you to post and publish only information you are sure you want to be accessible to anyone.

How We Use Collected Information

The Site may collect and use Users Personal Information for the following purposes:

  1. We will use your Personal Information and the feedback you provide us to provide and improve our Site, and any other services to you, to contact you in connection with the Site, programs or offerings that you may have registered for.
  2. We may use your Personal Information to improve customer service: Information you provide helps us respond to your customer service requests and support needs more efficiently.

We may use your Personal Information to personalize user experience: We may use Personal Information to understand how our Users as a group use the services and resources provided on our Site.

We may transfer your Personal Information to our subsidiaries or affiliated companies for the purpose of storing or processing such information on our behalf. Such information may be transferred to other countries around the world. We require that these parties agree to process such information in compliance with our Privacy Policy.

  1. We may transfer your Personal Information to our third party service providers, but only to provide our services to you. Such information may be transferred to other countries around the world. We use commercially reasonable efforts to only engage or interact with third party service providers that post a Privacy Policy governing their processing of Personal Information.
  2. We may share information with third parties for marketing or other purposes.
  3. We may share the information you provide us to run a promotion, contest, survey or other Site feature.
  4. We may use your designated contact details (such as your email address) to send you updates, a newsletter or news regarding the Site and our products and services, or to send you invitations and requests to rate us on other sites. We may send you information you agreed to receive about topics we think will be of interest to you. We may also transfer your contact details to Trustpilot (http://www.trustpilot.com), for survey purposes. By providing us your email address when creating a User Submission you explicitly agree that we may send you such updates, newsletters, invitations and requests, and may send your email to Trustpilot to contact you for surveys.
  5. The information you provide to us will be stored for the period unless you direct us to delete it.
  6. We may disclose your Personal Information or any information you submitted via the Site if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our terms of use including investigations of potential violations thereof; (iii) detect, prevent, or otherwise address fraud or security issues; or (iv) protect against harm to the rights, property or safety of the Site, its users, yourself or the public

How We Protect Your Information

We adopt appropriate data collection, storage and processing practices and generally accepted industry standards for security measures to protect against unauthorized access, alteration, disclosure or destruction of your Personal Information and data stored on our Site.

Collection of Information by Third-Party Sites.

We may use a reputable third party to present or serve advertisements that you may see on the Site. These third party ad servers may use cookies, web beacons, clear gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements’ effectiveness. The use of these technologies by these third party ad servers is subject to their own privacy policies and is not covered by our Privacy Policy.

Third Party Websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Advertising

Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.

Opting-Out

You explicitly agree that we may send you notifications regarding the Site, our services, third party’s notifications and/or advertisements, and requests to rate our Site. You may choose not to receive future promotional, advertising, or activity related emails from us by selecting an unsubscribe link at the bottom of emails/notification that you receive from us.

Access/Accuracy

We provide individuals the right to access and to correct, if necessary, their personal data which we process. If you have any queries or complaints, or wish to exercise your rights as detailed above, please contact us at: contact@Archseer.com

To the extent that you do provide us with Personal Information, we wish to maintain accurate Personal Information. If you would like to delete or correct any inaccuracy in your Personal Information that we may be storing, or otherwise amend or delete your Personal Information, you may submit a request by sending an email to contact@Archseer.com. Your email should include adequate details of your request.

Changes to This Privacy Policy

The Site has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. Such change will be effective ten (10) days following posting of the revised privacy policy on the Site, and your continued use of the Services thereafter means that you accept those changes. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the Personal Information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Children’s Privacy

The Site is not structured to attract children under the age of 13 years. Accordingly, we do not intend to collect Personal Information from anyone we know to be under 13 years. If we learn that we have collected Personal Information from a child under 13 years, we will delete that information as quickly as possible. If you believe that we might have any such information, please contact us at contact@Archseer.com.

Our California Do Not Track Notice

We do not currently respond or take any action with respect to web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party web sites or online services. We may allow third parties, such as ad servers, to collect personally identifiable information about an individual consumer’s online activities over time and across different web sites when a consumer uses the Site.

Your California Privacy Rights

California Civil Code Section 1798.83 permits Users who are California residents to request certain information regarding its disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to contact@Archseer.com. Please note that we are only required to respond to one request per customer each year.

In the Event of Merger, Sale, or Bankruptcy

In the event that we are acquired by or merged with a third party entity, we reserve the right to transfer or assign Personal Information that we have collected as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how Personal Information is treated, transferred, or used. In any of the circumstances described in this paragraph, the information will be subject to the privacy policy of the purchaser or assignee.

Your Acceptance Of These Terms

This Privacy Policy forms part of the Site’s Terms of Use, available at Archseer.com/terms (the “Terms”). By using this Site, you signify your acceptance of this policy and the processing of Personal Information for the purposes set forth herein. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

This document was last updated on July 22, 2015

-Craig McConnel

 

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SmartSync Users Guide

ATTACHMENTS

A Guide to Smart Sync

Introduction

Smart Sync is a handy Platform feature which allows you to pair objects so that any changes made to the ‘parent’ object will be automatically synced to the assigned ‘child’ object.

This feature is very useful as it allows you to make changes only once to your AdWords campaigns and have those changes automatically propagate to non-AdWords campaigns. That saves you time and increases your traffic — all with no extra work involved on your part.

How to pair objects

To get started with Smart Sync, you’ll need to pair your objects. You can do this at the Account, Campaign, and Group levels depending on your needs. Once paired, Smart Sync supported edits and object creations will automatically be synced from the ‘parent’ pair to the ‘child’ pair.

Account Pairing

Account pairing is done in the Accounts tab, powered by the SmartGrid.

To pair accounts, navigate to the Accounts tab, then click into the Publisher Accounts sub-tab. Simply double click on the account you would like to act as the ‘parent’ pair to to access its Side Panel. Under the Smart Sync tab in the Side Panel, you can select an eligible ‘child’ account to pair. From this menu, you can also disable the pairing using the Unsync link.

Note: This is currently a beta feature and will need to be enabled by your Platform representative. 

 

Campaign and Group Pairing

The Platform currently supports pairing of campaigns and groups via the Copy and Sync option in the Campaigns and Groups SmartGrid respectively.This allows you to copy a campaign or group (along with its keywords and creatives) from one publisher to another and have those two objects Smart Synced going forward.

To get started, simply navigate to SmartGrid > Campaigns/Groups > Manage > Copy & Sync.

 

 

Supported Publishers

Smart Sync currently supports syncing from Google parent pairs to Bing child pairs.

How to tell if objects are paired

Paired object settings (Accounts, Campaigns, Groups) are displayed in the Side Panel of each object. To access the Side Panel, simply double-click on the row of the object in the SmartGrid and navigate to the Smart Sync tab to see if an object is paired. You can do this from both parent and a child objects.
Campaign Side Panel indicating Campaign ‘456’ in a Google account is paired to a corresponding Bing campaign called ‘456’

 

 

Group Side Panel indicating Group ‘bbb’ in a Google account is paired to a corresponding Bing campaign called ‘bbb’.

 

What happens after an object is paired

When objects are paired two main actions are synced: Object Creation, and Edits to an Object. Let’s look at these in a little more detail.

Note: Pairing is available in the Platform anytime, however if you’d like to enable the Smart Syncing of changes, you’ll need to ask your Platform representative to enable this for you. 

Object Creation

When two objects are paired, the creation of any lower-level objects under the parent pair is automatically cloned and paired to the child pair.  Some common examples:

  • Clone and pair Campaign A from Google to Bing. Call the new Bing campaign Campaign AB. Campaign A is now the parent pair and Campaign AB is now the child pair. If Group G is created in Campaign A, that group will be cloned and paired to Campaign AB. This also applies to Keywords and Creatives.
  • Clone and pair Group X from Google Campaign A to Bing Campaign B where Campaign A and Campaign B are not paired. New group is called Group XB. Any keyword or creative adds to Group X will clone and pair to Group XB. Any new groups added to Campaign A, however, will not be cloned to Campaign B since those are not paired.

Object Edits

Similarly, when objects are paired, any SmartSync supported edits are automatically synced to the child pair.

Object edits and creations are picked up by SmartSync in real time, so you should expect to see any synced changes to appear within seconds in the child pair. These changes will show up in the Activity Log as if they were any regular action, and these specific tasks can be held or pushed manually as normal.

Reference table

For a detailed summary of which fields are automatically synced during a copy, edit to a parent pair, or creation of a new object under a parent pair, please refer to the grid below:

Google Object Google Setting Copy Behavior (Bing) Smart Sync Behavior
Campaign Campaign Name Campaign Name Creation only
Status Status Creation, Edit
Mobile Bid Adjustment No No
Mobile Bid Exclusion No No
Start Date N/A N/A
End Date N/A N/A
Campaign type No No
Distribution No No
Keyword Matching No No
Budget Yes No
Ad Scheduling No No
Geo-Targeting Yes Creation, Edit
Language Targeting Yes.  Language is cloned to Bing’s groups since Language is set at Group level for Bing. Creation only
Dimensions (Marin label) Yes Creation, Edit
Timezone Yes.  Value is cloned from Google’s PCA Creation only
Scheduled Actions No No
Groups Group name Yes Creation only
Status Yes Creation, Edit
Group MBA N/A N/A
Bid Yes Creation
Max Content CPM
Dimensions Yes Yes
Scheduled Actions No
Language Targeting *Yes.  Uses language value from parent Google campaign. Creation only
Start Date (Bing) No No
End Date (Bing) No No
Keywords Text Yes Creation only
Matchtype Yes Creation only
Status Yes Creation, Edit
Bid Yes Creation only
Dest URL No No
LP URL (Upgraded URLs) Yes.  LP URL is cloned to·         For non redirectso    Destination URL (if Bing Dest URL Flag is On)

o    Param1 (if Bing Dest URL Flag is Off)

·         For redirects

o    Click through URL

Creation, Edit
Dimension Yes Creation, Edit
Creatives Headline Yes Creation, Edit
Desc 1 Yes Creation, Edit
Desc 2 Yes Creation, Edit
Display URL Yes Creation, Edit
Destination URL No No
LP URL Yes.·         If Bing Dest URL Flag is On, Redirects is On > Copy to Bing Click Through URL·         If Bing Dest URL Flag is On, Redirects is Off > Copy to Bing Destination URL

·         If Bing Dest URL Flag is Off, Any Keyword in Group has LP URL, Redirects ON > Set Click Through URL to “{param1}”

·         If Bing Dest URL Flag is Off, Any Keyword in Group has LP URL, Redirect Off > Set Destination URL to “{param1}”

·         If Bing DEst URL Flag is Off, No keywords in Group have LP URL, Redirect On > Copy to Click through URL

·         If Bing DEst URL Flag is Off, No keywords in Group have LP URL, Redirects Off > Copy to Destination URL

Creation, Edit
Dimension Yes Creation, Edit
PLAs No No
Sitelinks Link Text Yes No
Destination URL Yes No
Desc 1 No No
Desc 2 No No
Mobile Preferred No No

 

Adwords Experts

Optimize Google AdWords

By constantly testing and measuring keywords, ads and conversions come as effectively and profitably as possible AdWords campaign.

Optimizing the importance of

When optimizing AdWords expert campaign management, we are constantly looking for the most profitable and cost-effective solutions; proper keyword combinations, the right ad text, segment your audiences. The purpose of the Internet marketing company Archseer is to achieve maximum ROI for every dollar you spend on Google AdWords!
AdWords optimization by a specialist

The Google AdWords specialist Internet marketing company Archseer uses all available knowledge, tools and capabilities of Google and other Search Engine Advertisging experts and is regularly engaged in the search for the highest possible efficiency.

Our Google AdWords specialist, Martin Neuteboom is fully informed of the latest developments and innovations related to Google AdWords. He is a Google AdWords Qualified Individual in Search Advertising and Display Advertising.
Also advertise with Google AdWords?

Do you want to know exactly what are the most sensible choices? Make an appointment with our Google AdWords specialist, . He’ll gladly visit you along.

Managing Google AdWords

To gain the most from your AdWords investment is well managing your campaigns is essential. You should always up to that of the latest developments and to know to apply to your particular situation (s) and campaign (s).
Manage AdWords campaigns themselves?

Apparently this seems to be the cheapest solution, but nothing is less true than the opposite! A good Google AdWords campaign you must monitor daily, also developed Google AdWords in rapid pace with more and more extensive advertising applications and capabilities.
AdWords managed by a specialist

By letting manage your AdWords campaigns by a specialist helps ensure that your ads get the attention needed for optimum performance and the latest applications and capabilities are deployed. This keeps you ahead of the competition!

Our Google AdWords specialists are fully informed of the latest developments and innovations related to Google AdWords. He is Google AdWords Qualified Individual in Search Advertising and Display Advertising.
Also advertise with Google AdWords?

Do you want to know exactly what are the most sensible choices? Make an appointment with our Google AdWords specialist, Martin Neuteboom. He’ll gladly visit you along.

Advertising Video
Google AdWords Video Advertising

Through Google AdWords, you can advertise directly on Youtube. Through Google AdWords, it is possible to advertise on YouTube through campaigns with “contextual targeting” or through “managed placements.”

Video ads on the Google Display Network (besides YouTube) are also possible.
Advertising on YouTube

You advertise on YouTube through AdWords, the following ad formats:

 

  • Text Ads
  • Display Ads
  • InVideo Overlay Ads
  • Sponsored videos
  • In-Stream Ads
  • Click-to-play ads
  • Mobile Ads (text and display)

 

Of course it is also possible to advertise ads via Youtube. For more information, please feel free to contact us.
Also advertise with Google AdWords Video Ads?

Do you want to know exactly what are the most sensible choices?

Setting up Google AdWords

Whether success or failure of your Google AdWords campaigns depends on the correct setting up your campaigns. While a well-designed Google AdWords campaign can bring you a lot, a bad patch AdWords is really a waste of money.
Setting themselves up AdWords campaigns

The well setting up a Google Adwords campaign is a time consuming affair and now a specialty in itself. With more options and increasing competition is not to be kept by the average entrepreneur.
AdWords set up by a specialist

Our Google AdWords expert is fully informed of the latest developments and innovations related to Google AdWords. He is a Google AdWords Qualified Individual in Search Advertising and Display Advertising.
Also advertise with Google AdWords?

Do you want to know exactly what are the most sensible choices? Make an appointment with our Google AdWords specialist experts today.

Mobile advertising
Google AdWords mobile advertising

Google AdWords enables you to target a specific audience on mobile devices. Through your website responsive design can this audience from your “standard” website designed to operate on mobile devices.
Also advertise with Google AdWords Mobile Ads?

Do you want to know exactly what are the most sensible choices? Make an appointment with our Google AdWords specialist, Martin Neuteboom. He’ll gladly visit you along.

 

Display advertising

Google AdWords Display Advertising

With Google AdWords Display advertising on a network (Google Display Network), which comprises hundreds of thousands of websites. Through the Google Display Network to reach 76% of unique Internet users with so-called display ads and affiliate networks. These ads are presented on the basis of interest and audience segmentation to the right audience.

google adwords display advertising

What are display ads?

Display ads are ads which uses images, Flash, video and other interactive technologies.
Also advertise with Google AdWords Display Ads?

Do you want to know exactly what are the most sensible choices? Make an appointment with our Google AdWords specialist, Jeff Thrurston. He’ll gladly visit you along.

Search Advertising
Google AdWords Search Advertising

Search with Google AdWords advertising on Google with so-called task managers. These ads are called “sponsored links” and appear at the top left and right of the “unpaid” (organic) search results from Google.
Also advertise with Google AdWords Search Ads?

Do you want to know exactly what are the most sensible choices? Make an appointment with our Google AdWords specialist. He’ll gladly visit you along.

Link Building Strategies

Link Building Strategies

It’s time to share an effective link building services strategy for ranking on Search Engines. So, are you ready to grab new methods of 2016? I never worked with a single method. If I worked with a single method, then I opened a new task, which task was running test purpose. That’s why, when 2015 came, I applied some method on my site. Believe or not, I got huge success.

I am really very excited to share my strategy with BHW guys. So, Let’s go And See What I have I done for my project:

1. Link Building with Twitter: Guys It really made me crazy, Cause I twitter used for selling our product. That’s why I used many third party tools. But when I checked my backlinks, I saw something happen there. Third party tools gave me some valuable backlinks. See this sample Screenshot: “hxx://i.imgur..com/oiXhxVt..png”

Besides, Tweet is your major weapon for getting visitor from search engine. Are you really shocked? Ok then see this screenshot, When I searched in google by “Charity WordPress Themes” I got it; “hxxp://i.imgur.com/YeHLyjY.png” . Lots of time i got that kind of Result . Now I am sharing some tips for great marketing in twitter, Only for BHW Guys ! :3

Tweet everyday. At least 8-10
Check twitter Insight and find out which time your tweet is engaging with many peoples.
Use HashTag, But remember Don’t use high competitive HashTag. Use 1 main keyword and 2 sub-keyword, until your followers 50k. Such as #Phoenix SEO is main Keyword but #LinkBuilding, #Backlink is sub keyword.
Find out which Hashtag is profitable for you by Third Party Tool. “RiteTag” Third Party Tool can help you to find it. Beside It will help you to use right hashtag, bad Hastag and How many People are using that hashtag & viewing . Which HashTag you used.
It will be better for engagement with your tweet, if you used the Twitter card on your website.
Use some Funny Image with your niche.
Use Emoticons for attracting people.
Here is some third party tool for awesome twitter marketing and getting quality link: Klout, Twellow, Twitaholic, Tweet Level , Twitter Counter, TwtBizCard etc. Search in Google, you will get lots of good quality tools.

2. Infographic Submission: Its another Bombing method for getting quality backlinks and very easy to get. DO it with your confidence. See the process:

Hire an Infographic Designer from freelancing marketplace, like Odesk, E-lance, Freelacner etc. you will get a designer for around $80-$100
Or Buy a Desgin Layout from GraphicRiver with cheap rate.
If you don’t have a budget, No PROBLEM ! I have a solution for you. Use free infographic tool. Such as “Infogr.am” , “Piktochart”
Keep it simple and the best infographic size is 1500 px Width.
Create Attractive content for you infographic.
Highlight Your content and create it simple.
Don’t forget to give Credit, if you used any content from others source.
Highlight your URL in Infographic design.
Submit your infographic in various infographic submission sites. with unique Description.
Here is some infographic submission website: “Visual.ly”, “Coolinfographics” , “Pureinfographics”, “Infographicjournal”, “Omginfographics”, “Submitinfographics” etc.
Use some Footprints for finding Infographic submission: “submit infographic”, inurl: submit infographic, intitle: submit infographic, intitle: infographic directory, “infographic directory”
Or you can use a Tool for finding submission website….Link Building Solutions.com

3. Directory Submission: maybe you are trying to skip this point. I know, But believe me or not, Its still now working. How? Ok, Let me explain with my experience story; I contracted with a company for 6 months. I worked with DS website. It worked well enough for ranking in SERP. Then again, i hired a company for 3 months. Again, i worked with DS website. Unfortunately, I failed. Almost 3 months gone. I disappointed. Then i tried to find out “What’s actually wrong with my work” I found in GWT. I saw I worked with DS website, Which DS website is banned by Search engine for spamming. Then i cleared everything from the Google disavow tool. And again Work with DS website. I submitted after check every single submission. What will be your process:

Use MOZBAR Tool for finding spam DS website.
Don’t submit any directory network
Submit to valuable DS website.
Submit by Pay in Valuable DS site. Like Dmoz. It will work like a horse.

4. Reddit Link Building: YAH Guys ! Reddit is one of the most valuable strategy for ranking on SERP. Everyday From Search engine, i am getting 3k-4k visitor at least 150+ keyword. Just from one link i submitted there. Its unbelievable Strategy ! Check it out….reddit.com/domain/codexcoder.com/ and now search “Free HTML5 Template 2014,Free HTML5 Template, Free HTML Template 2015″ and lots of keyword. I don’t want to describe anything about it now. I think, you realize now. So, What will be your process:

At first Find out your niche base Sub-Reddit
Increase your link karma
Don’t post any link in sub-reddit there until you are established user.
Post question, tips, comment, etc in sub-reddit section. Your main target will be established as a good user.
Then share a valuable and related links.
Remember, Anytime you will kick from Reddit by silently, if you break any single rules. You can post anywhere but nobody can see your post. That’s called Silent Banned.

5. Blogger Review : If you have any product. You can get quality backlinks from Great blogger. I did it, and I got 60% response from blogger. So what’s my power. I can convince quickly and its my power. I think, every marketer can do it easily. You will get powerful contextual backlinks. So, What will be your process for convincing bloggers.

At first find your targeted blogger, Which blogger is writing about your industry.
Search You niche keyword or Use… LinkSearching.com Tool
Build a quick list of Bloggers
Write simple and Nice Mail text
Include your benefit and their benefit
Don’t directly offer for paying. But Through a offer silently ,like this point ” I don’t mind, if you ask me some payment”
Send them a free stuff (if your product is paid). Remember people always love gift, 99% bloggers caught this strategy. Even me too I love free stuff !
Find High DA & PA blog.
See social Signals
And Check Alexa

That’s it. Its not enough method. Lots of link building strategy is around in my brain. But if i wrote everything here, People will never read the full content. I will share more effective method another day. So, guys share your strategy here, what you have done in 2015 & its still working. We can learn more effective method from you. I thought, every marketer is always unique. So, Lets join us and share with us. If you love my strategy, comment here and give thumbs up. That will be making me happy.

Link Creating Means Generating “Hard Links” Not Links” that is “Easy

 

Please ignore Spam Links For ages, visitors have motivated so that you can list well to create links. However in the Google Penguin Update’s wake, it’s become apparent in my experience how many people have failed to comprehend that link building message’s inherent quality links part. Consider this a wake-up call. You want links, but links which are hard to get, that get energy to obtain, that you’ve somehow acquired, not links.” that is “easy

Recently, at our SMX Advanced display, I went about this on a rant. All my stress recently that a lot of seem so confused just bubbled out. You’re able to pay attention to that below, if you like (the photo isn’t of me but rather Jeremy Bencken, who recorded my argument):

Consider this article the tamer, more type of my observation. However the core message is the same. You don’t need links. You need links that are excellent. And unfortunately, I think a lot of people have absolutely lost tabs on exactly what there is a link that is good.
You Desire Links Meant For People, Not Google

A review last month here on Search Engine Optimization Phoenix Area posts truly owned this time house with me. The person, who has since deleted the review, requested about different types of links and if every type was still worthwhile. I started to respond about every type:

I wouldn’t publish to directories simply because they’re websites. I would send to significant directories that have real traffic, because they are used by people.

I’d publish to significant social bookmarking sites that are definitely utilized.

Submit to that particular if there’s a genuine market you desire using a classified site.

Touch upon blogs if you have something beneficial to claim. Usually, communicating like a blog owner, don’t review. Especially don’t opinion to only drop a link.

There were even more forms of links shown that handle is didn’ted by me. I’d grown tired, at that point, and noticed I had a need to tackle the issue that is bigger:

Avoid any link creating activity where the motive that is only you’re performing the activity is purely to construct links for search engine rank. This would go to your issues that are additional, too.

Observe, since you’ve realized links are essential you keep wondering about all these spots. But is that links that are important are needed by you will. Caught the internet getting straightforward links — everyone may do that. Thus count that is don’t is linked by these for the maximum amount of.

What you would like is usually to be joined from areas where there’s an actual market that may discover click and your link on it directly to visit. You’re building the type of links, and do that the search engines need to prize.

The important part was bolded by I’ve. You would like links from spots that link because they assume some human being will discover the link a way to get more info beyond what’s around the page itself, not since someone rank may be helped by the link better.

I questioned the person above wherever they learned this mad way of link building, that get links, not get links. Since as I’ve read-many remarks, forum discussions and looked after site at website whining that Penguin hit them, it’s clear that the fundamental concept of having links that issue has possibly been neglected or never learned by a lot of people I used to be genuinely curious.
Some Old Guy Is Screaming & Why Perhaps You Must Listen

Credit: Gran Torino web site

Currently I’m likely to get all oldman shouting about getting off my grass here, and feel free if you were to think I’m only being not sophisticated to disregard the old guy and am not cool towards the hard hitting realities of actuality.

The old man truly honors when searchengines actually claimed they wished links and just why they said that, and so the old-man includes of so just how shed many people have gotten a pretty good idea.

Like, way back when Google started, it suggested people that one of many kinds of links they could seek could be directory links. This is because, back at that time, there were a few significant directories that folks basically used-to find those sites. LookSmart and Google were among these. You’d wish to find sites a couple of specific topic, so you’d head to these directories to obtain a great list.
Sites To Entry

These websites had individual writers, and being included was selective in character. Why Google believed these links were a huge election of assurance of a internet site, not everyone got in. That’s. It had been a good way for Google to offload of determining if there was a site quality or never to another person the effort. Google could search and see if a site was shown in Yahoo. That link mentioned in its benefit, in that case.

What Google never anticipated, and truly I never predicted, is that a complete sector of websites might spring up exclusively for the purpose of providing online marketers following a links that are “directory”, as though all websites were not as unimportant as even the Open Directory or Aol. When Google talked about listing links, it surely recommended links from a huge selection of directories, not in the significant sites at that time that several folks have heard about as well as fewer actually use to find something.

SEOmoz recently has an article attempting to estimate what percentage of nearly 3,000 sites might have been prohibited from Google. If you believe great link credit is being somehow passed along by the 80, reconsider. If you are listed What’s the requirements? Can anybody enter, or can it be selective? It’s like everyone getting a tag regardless of how great their attempt really was if everyone gets in. It’s not just a link that is valuable, within my watch.

The mayhem doesn’t end with websites. There’s no-end of types of links that individuals are reconsidering, together with link quality seemingly absent in the conversation’s part.
Can’t Seethe Link Forest For The Link Trees

Over at SEOmoz, Carson Ward lately itemized 17 forms of links in order to avoid, ranging from blog networks to community links. From review links, Julie Joyce covered the state of varied link kinds at Searchengine Watch to guest article links, also touching on kinds of links needed on Search Engine Land here for a varied page in her recent Link Week order. Furthermore in-Link Eric Ward handles 15 forms of “unnatural links” that individuals may want to avoid.

Most of these writers present some excellent advice. It’s only depressing is that they’re having revisit these methods that folks are confused about, because people don’t realize the wider tactical concept of why is a superb link: you have to make them, that receiving links shouldn’t be simple, if you would like links that count for much. If you realize that, it can be applied by you to almost any unique link creating exercise.
Made It Happen Produce A Position Audio if Your Link Is Within An Article No Body Says?

Let marketing” that is “article is taken by me for example. As I’ve evaluated many websites struck time, by Penguin and again, I’ve witnessed them turning up with links from the Ezine Articles website. My prediction is the fact that somewhere as you go along, people behind these sites observed somehow that articles should be submitted by them to places, where their own sites have been linked back again to by the posts, which may help. Ezine Articles seems to be one of many areas they’ve realized will accept their posts.

The thing is, I don’t realize that this content is being clearly read by everyone from Ezine Articles. Consider after I goto your home page of the site, what I notice:

The principal contact-to-activity, the main thing you notice being a new guest, is the fact that this can be a site where you could send articles for “traffic back to your website.”

Could you envision finding that your home websites don’t show you the top information and going to perhaps the Wall Street Record or the New York Times being a viewer but rather declare that you publish news to acquire people to your online site? Nobody might convert to these resources for information each day. They wouldn’t be not unimportant.

If individuals are studying the Ezine site, then a site would be created for readers — plus it could have readers — and if it’s visitors, then a links could be of excellent importance. But a niche site that exists generally to help other sites simply get links? I don’t assume those links have long term benefit.

I am definitely not insurance firms published to Ezine Articles, advising that that you could grab yourself restricted in Google, injured any nonsense or by Penguin that I totally assume some individuals will try to read into what. I’m not looking to “out” your website. Additionally, the site has a quest to allow different websites find a number of the articles they could wish to function and apparently does spread information. I’ve not done of the way the website works, any strong pursuit; maybe you’ll find treasures of great information within it.

I’m simply stating that on the surface, this website appears to have nothing to provide a reader, no persuasive reason why somebody would come by each day to determine the latest articles and, then when examining these articles, probably select links within them to find out more about something included. These kind of links will be links that incorporate a reader and price, the versions that the searchengines wish to count.
“Article Marketing” The Proper Way

Consider that Ezine has a group for technology articles. I have never seen any posts because group presented by major technology information site Techmeme. Go check the Techmeme leaderboard. You won’t discover Ezine Posts on the list of leading places.

Then you’d search at that Techmeme leaderboard, should you really did want to do “article marketing” proper. It provides a few of the technology information editors that are prime out sites with true audience, there.

These would be the sites you’d need to toss a higher-quality report to, being a visitor submission, when they let it. These would be the websites where, if you’re accepted, you will have got some critical barriers to have published, where the links start to become less unlikely to count and within your post will enhance what you’ve prepared.
Attained Links, Challenging Links

When I take a look at people who report being struck by Penguin, another website I’ve observed consistently coming up, is Squidoo. Currently, the same caveat I offered for Ezine applies. Gets you reach by Penguin, is always poor. I’m just seeing that it’s anything lots of websites struck by Penguin have gotten links from. They’ve possibly done that because Squidoo does not have any obstacle to writing.

Squidoo actually hasn’t appeared to make it huge as being a viewer spot despite being supported by Seth Godin, recognized in some arenas for your advertising guidance he presents through his several textbooks and his blog. It’s not talked of alongside things such as Tumblr. Mark Zuckerberg isn’t providing $1-billion for it as with Instagram. President Obama hasn’t decided he will need a free account on Squidoo unless I missed that as he does on Pinterest.

Who gets value out-of Squidoo? Our guess is that there’s atleast an important constituency of individuals who change to it because it’s a good way to obtain links.

Simple links aren’t what you would like. The hard links you need. That’s especially so since part of Penguin appears to be devaluing several of the credit that the easy links passed, for example perhaps links from Ezine Articles, Squidoo, Delicious SEO and plenty from across the internet.

Even though you weren’t actually disciplined by Penguin (and also the snapshot has gotten cloudier about whether Penguin was a “penalty” or not, assume more in the future in a future post from me on that), the straightforward links that have lost credit possibly won’t be returning. In fact, a lot more simple links is going to be devalued.
If Penguin hit you, don’t want to be struck because of it in the future or are seriously interested in winning with Google in the longterm, it’s crucial to understand that links that are easy will be prone. It doesn’t matter if straightforward links worked in the past. If simple links nevertheless appear to be working today subject is doesn’ted by it. It doesn’t issue if you believe simple links are actually some form of potential SEO issue that is adverse that Google isn’t policing well. None of the, logical or not, will help you of earning the links that can matter, the hard links, with all the winning game.

I can’t pressure this enough. Where people wish to blame that fact on Google that the easy links they got before no further work as well I’ve read a lot of remarks. I simply keeps telling me with this traditional show from Repo Man. Please commit a minute to watch it:

You can remain around accusing Google for taking away a straightforward route to accomplishment, but that’s not going to regain the route. The thing that is only that’s heading if you recognize that, fix that’s, as Erin Everhart wrote that link building is really a “time- with doing it frustrating occupation and consuming to do” after which get on.

Produce no mistake, generating quality links is not soft. That’s one reason I pushed Matt Cutts for him among others at Google to invest 30-days really developing links for little, non profit those sites. I do believe for several their assistance that sites should just get links, they want some realworld wakeup calls of these own of what’s its prefer to get it done. I really hope they take that concern (keep tuned in).
The Extraordinary Suckiness Of Building Links

Believe me, I am aware that quality aggressive link building is tough. Back those years, in the day back, I used to do it. I still sometimes take action for Advertising Land or Searchengine Terrain, where I believe we must be outlined, if I notice a vital position. That leads to one example I contributed yesterday at SMX Advanced, which may be called, “The Suckiness that is Incredible That Google Needs Links.”

I’ve known John Battelle for decades. He’s one of the brightest commentators on engineering research and marketing out there. He’s created a vital book about searchengines called “The Search.” of generating that guide As part, he launched their own website, Searchblog.

While in the sidebar on his website, Bob had a summary of research methods for quite a while. My old site, Search Engine Watch, was stated. I ultimately expected Steve if he’d link once I started afresh with Se Property. No problem, was his reply. It got approved to his technology person. And nothing happened.

That’s not uncommon. Tech people are not idle. I asked again and gave a while to it. Steve was again positive, approved it to the person that was tech, and the link ultimately appeared. However it seemed as a nofollow link. The tech person decided, for whatever, cause, that all the links in the methods place should be nofollow links.

For all those not common, a nofollow link implies that a link doesn’t and credit move to aid with rankings. Here, I’d managed to get a tough link, a link earned just because a respected guru in search thought his followers want to discover more from other resources. Despite this being the kind of link it’d wish to depend but that confidence carried no weight with Google.
The Link Democracy

Yes, of according to links Google’s technique hurts. Bing’s too, for that matter. I’m fairly amazed, really, that Google or Bing are speaking up the potential of applying social signals more. I’ve spoken to these lately about it, and whether link impulses may last, and they’ve all however been rather pro link. Stay tuned — I’ll be coming-back for this.

I’m not pro link. I don’t nowadays, consider links represent a solid “democracy” of the internet. I keep kidding that should you believe checking links is democratic like expressing when, originally, just bright guys who possessed property were permitted to vote America was democratic.

I reveal a lot more about that in my own prior article, When Everybody Receives The Election: Cultural Shares While The New Link Building. Where generating quality links looks harder than ever before, I still believe societal offers some trust in a global.
Working The Broken System The Right Way

But nonetheless sucky it may be that search engines want links — gained links — despite every one of the troubles in obtaining them , that’s nonetheless the fact today. It’s what they desire. I could sit around sobbing that whenever I eventually got a link rely is didn’ted by it and blame everyone. Or, I move ahead to earn links in ways that are other and can grab.

And that I do, in addition, possibly from John. If I write anything major, he’ll connect to to it, just as I reveal or link my followers and his material. Likewise, we have a huge readership below that melodies to us in normally and for our information links. We produce our personal connecting climate.

But beyond that, if there was some type of article that Bob didn’t address, that I truly felt his readers should know about, if he’d highlight it I really could email him and have, and I have a fairly large assurance he would. That’s because we’ve a connection. I’m not some unidentified supply, selling across some proven fact that I URL to him, and if he and I link, we all win inside the research world. It’s to his viewers regarding the value.

Not really a news site, with your own link climate nor compelling material that folks may want to URL to? Earning links, excellent links, isn’t difficult. I observed Casie Gillette of Grasshopper, which she identifies being while in the boring marketplace of offering an online telephone system, share a lot of tips on increasing respected links.

She was chatting as part of the “Authority Building Versus Link Building In A Research Meets Social World” session we’d at SMX Advanced, and you will study a live blog of the session at Managing Wonder.
Break The Easy Link Fasion Mindset

We did that period to crack the link attitude that is easy. Do infographics, do movies — sure that is, these are not apparently difficult ways to make more and more links. Apparently easy, since there’s basically hard-work that goes behind a few of these efforts. But whilst focus develops on these kinds of tactics, the larger dilemma of building connections, of gaining and demonstrating your worth links this way is more important than ever.

In much of existence, probably the most important things are the issues you’ve to function hardest to acquire. If you learn a simple path to finding them, there’s an excellent chance you’ve located a straightforward approach to obtaining links that often have, or will have, minor to no price. The bigger the annoyance factor, the harder it’s to generate a link, a lot likely that link is one which will allow you to .

Adwords Campaign Management

 

Google is used by more than 91% of Internet users, so it is natural to be interested and to consider it as an advertising medium through PPC (Adwords).

PS: your trust only Google partners who are certified, and can prove it with a public Google Partner account like ours.
DESCRIPTION

The goal will be to move to the first page on one of the 11 positions available. There are 3 top (premium zone) and up to 8 on the right. Depending on your budget and your theme, we will favor positions that offer the best return on investment.

The objectives vary depending on your site and desired outcomes (more sales, more lead, more visibility).

To do so, there are several main types of advertisements:

The search ads network (text ads)
The ads on the Display Network Advertising Agency (textual or graphical ads)
The PLA (Product Listing Ads) to highlight your product catalog
certified-partner
Interested in our Adwords management service?
Express your need now.
Free Quote
We take care of creating your campaigns, ad groups and ads, define the keywords. Ads are particularly important because they help you stand out from the competition. They should encourage action while remaining relevant.

To better understand your goals, you will be asked to define your campaign: campaign focusing on the benefits (increase in turnover, improved ROI) or campaign focusing on the exposure (number of clicks).

Will ensue three successive stages:

Test step: with a limited budget, this is the step that will allow us to establish profitable Adwords campaigns by comparing the costs of revenues. Once profitable campaigns, we can develop.
Development stage: Now that campaigns are altarpieces, we must attract more customers (while keeping the profitability). We will increase the budgets with your agreement to generate more clicks.
Stage of maturity: If the campaigns are profitable, the ads appear permanently and you do not reach the daily budget set in the previous step, your campaign is mature. That is to say, your daily sales fluctuate based on research and not based on your budget.

Google Adwords

images_058How to optimize a campaign Google Adwords – Part 1

Create a Google Adwords campaign only takes a few minutes, and this can quickly bring many visitors. By cons when you start talking about profitability and qualified visitors, it is more difficult to know exactly what the campaign performance and especially if its current campaign is well designed or is shaky …

That’s why we offer this folder into 2 parts, detailing how to create, optimize an service a Google Adwords campaign management strategy service.

We will take a “real” example with an existing campaign conducted to publicize a vacation rentals website in Britain www.bretagnelocations.net. This example is particularly interesting that one from a current situation with a completed campaign “amateur”, which will highlight that currently most novices on Adwords.

Nevertheless, this example will be some constraints: it will not attract as many people, but to respect a maximum / day budget. Indeed www.bretagnelocations.net the site only 3 rentals in Brittany, supply is relatively low. In addition, vacation rentals are subject to strong seasonal (see below via Google Trends and Google Insight especially), and finally we have to take into account the filling rate rentals that will result from the campaign (eg should be used negative keywords to avoid research periods already booked, promote rents with 9 to 4 people when they are full …).

On the other hand we have another constraint as not to repeat the site (though he deserves it!). So we will spend a maximum budget 2-4 € / day between May and August (corresponding to a subscription to a site “classic” holiday rental ads) and it is only in the second part of this file we will optimize a specific landing page for Google AdWords ads. Meanwhile we will send prospects either on the home page (generic ad) or on different types of rentals according to the targeted keywords (house 4 people 9 people …), although one should not do if you really want to optimize ads (you always a home page designed specifically for Google Adwords).

Why use Google Adwords?

Before launching, here are some numbers to know about the importance of a keyword campaign:
– 30% of visits to a website listed on Google from sponsored links.
– 70% come from SEO, but among them 10% to 15% landing page mistakenly site.

We must therefore remember that the keyword search campaigns are complementary to the SEO, and should therefore use these two tools.
By cons, unlike SEO, Google Adwords Advertising Agency is an advertising medium where you have total control of text to be displayed, the page where the readers are landing …

In this case we will only address the implementation of Google Adwords ads on the pages of the results of the search engine Google, not ads displayed in google affiliate sites that display advertisements “Adsense”.

Indeed optimize Adsense ads are unique (you have to bid on generic keywords and sometimes a bit distant from its products, and build on a volume strategy). In addition it is generally less profitable to advertise on Adsense because there is a much larger fraud click.

What is Google Adwords?

It’s very simple:
– We type in a google or keywords
– We get a list of results with the right 8 commercial ties.

If there are more than 8 people positioned on these keywords, a link “More trade ties” appears. Of course if you are one of these non-displayed ads on the first page, your page views count is not taken into account. Ads that appear at the top of the search window “natural” links are called “Premium” (1-3 links), they are usually much more than other ads clicked.

images_054

ad-google
Here is the general principle for the creation of a Google ad:

1- You set the keywords for which you want your ad to appear.
2- You write the ad text, with the title, two lines of description, the address of the page that appears to users and the page where they will land.
3- You set your maximum budget to spend a day and the price you are willing to pay for each click of a surfer on your link (note: if the amount is not large enough to show Google will warn you).
4- Your ad appears on Google within a few hours, with a ranking that depend on several factors:
– The amount you pay per click: the more you pay, the higher you are.
– The click rate on your ad more people click on your ad, the higher you are.
– The domain name, the keywords found on the home page, the number of inactive keywords in your ad group (note: since August 21 keywords are no longer marked as inactive, they are still ” displayable “but with very very few clicks …), the loading time of your landing page … These are appointed by the Google” Quality Score “, that is to say, the adequacy of your advertising compared Google indicators.

google adwords
– The history of your Google Adwords account: If you are an “old” client and good customer, you will be favored over a person who has opened an account.

To access the first locations, so you have to juggle several factors: pay a higher price per click, optimize landing page, offer a seller message that will trigger a higher CTR …

Watch Out! The launch of your campaign you have taken on two factors: the quality of your ad (home page, domain name …) and the amount of your bid. It was only when the campaign really that CTR will be more important. As we will see below, it will be essential to properly manage these two elements from the start of the announcement.

Here is the method that we will follow to implement our campaign Google Adwords

1 – Defining the overall structure of the Google Adwords campaigns (major themes).
2 – Choose keywords and phrases.
3 – Create ads.
4 – Implementation live in the countryside for 30 seconds to see the positioning of keywords, quality keywords, the minimum amount to bet.
5 – Consolidate more finely keywords with campaigns and groups of keywords (keywords stars …).
6 – Optimization of ads and landing pages according to the new groups.
7 – Monitoring and optimization of different campaigns.

Above all, you must create a Google Adwords account, it takes only a few seconds … Once it’s done, we can move on its optimization …

Download Google AdWords Editor.

It is essential to use Google Adwords Editor, even if you do not have thousands of keywords to manage or hundreds of campaign budget of euros. Indeed Google Adwords Editor is free and will allow you to save time in managing your campaign.

The advantages of using Google Adwords Editor are numerous:
– Be able to manage your campaigns without logging on Google.fr.
– To drag and drop and copy and paste keywords, ad text …
– To make automatic searches for duplicate keywords
– To import in seconds dozens of keywords
– To get a list of your campaigns anomalies (duplicate keywords where you make yourself competitive …).
– Doing changes in batches: keyword additions, deletions … with the option to cancel mishandling.
– To change the CPC on the fly for keywords by sorting according to different criteria (CPC pay, number of clicks …).
– To group similar keywords campaigns.
– To make increases as a percentage of all announcements …
– To add comments to campaigns
– Easily add multiple ads for a campaign
– To export the keywords easily to other keywords Sponsored solutions (Microsoft Ad Center, Yahoo …).
– …

Google Adwords Editor also provides very practical campaign optimization tools, such as search all keywords with very little or no click rate:

google-adwords-editor
Then increase / decrease the amount automatically to bet on a percentage or an amount to make them active:

enchere-adword
Indeed if you only use Google Adwords “on line”, it quickly becomes tedious to manually change the price of each keyword, optimize campaigns …

Google Adwords Tip: Note the changes you have made during your tests in comments … Indeed a small change can sometimes cause very important results (eg to uppercase, change the ad title …). But when you see two days after the campaign improves (or worse), you do not remember sometimes the changes you have made.

Google Adwords Tip: If you receive, and you want to send a report on your Google Adwords campaigns to a client, use the Google Adwords Editor HTML export (Change to a campaign, then right-click and choose “Export to HTML “). If by cons you need to ask a customer to change himself a campaign, choose File> “Export for sharing” so that it can access itself to his campaign.

What price to pay for a keyword?

This is a common question … However, despite it is difficult to give precise figures, we can estimate that to be in the top positions for low competitive keywords it takes a minimum of € 0.10 / click knowing generally to be well placed you have to pay between 0.15 and 0.25 € / click. For more competitive keywords (holidays, stock exchange, SEO, dating sites ….) Pay between € 1-2 is common, and for the ultra competitive keywords (Robien legislation …) the cost can sometimes reach between 4 and € 8!

In our example vacation rental website for rental in Brittany, the Cost Per Click (CPC) minimum is between € 0.04 and € 0.8, with a strong majority 0,15 €. So these are classic figures for an Adwords campaign.

However you should know that usually the budget you have set will be very different from the one you have in a few weeks / months …

Indeed you will be the effect of “miracle” Google Adwords and you invest more and more money to generate more turnover, or your ad will not attract the crowds and you will spend a small part your initial budget, your ad will attract few people and you’ll be forced to increase the amount of your auctions.

Moreover, even if your campaign generates traffic that does not mean it works well, indeed it is possible that you overpay cost per click …

Define the objective of your campaign and your breakeven point

Before embarking on the creation of the campaign, we must define what the goals of the campaign: to attract hot leads only massively collect leads, sell stocks on discount price … taking into account your seasonality (sales, periods of overactive and under activity …).

Start by thinking about what you want to do with Google Adwords, and tools you currently have to attract customers (exclusive product, special price, free guide …).

Your strategy may be to:
– Get details of leads and then recall them for sale.
– Make a sales process in 2 phases: draw with free (buying guide, White paper …) and then sell.
– Selling products directly to hot prospects.
– Bringing as many people on his site, even if the targeting is not perfect.
– To attract the people who want to buy your product to your price and let the discount price at your competitors.
– Put forward a product that will serve as a call price and then sell a more expensive product
– ….

Then you have to know how far we are willing to pay for one customer by calculating its cost (and especially its profitability). This step will set boundaries for its auctions, as we will see later, initially it will agree to invest money (and sometimes lose) then win over the medium term.

The cost of acquiring a customer = (sum of the marketing expenses / nb new customers acquired)

Example:
Advertising and marketing expenses (magazine advertising, PR …) = € 20,000
Number of customers acquired: 10000
Current acquisition cost: 20 000/10 000 = 20 €

Average customer profitability throughout its life = (average turnover of a client within 3 years) x average margin rate.
To calculate the average turnover over 3 years, calculate the average CA customers the first year, see the average turnover of the 2nd year of these clients and 3 years …
nb: 3 years it is already a good life for a client, you can consider 1, 2, 4, or 5 years if you want to project in the short or long term.

Example:
CA from a client:
– Year 1: 120 €
– Year 2 15% loss of clients and the same CA: 120 x 0.85
– Year 3 identical CA and still lost 15% of customers acquired: (120 x 0.72)
With a 30% margin = TOTAL CA 3-year € 308.4 x 0.30 = € 92.52 1 customer margin for all his life.

Please note we are talking about gross margin, but do not forget that your line will also be used to pay all fixed charges (electricity, taxes, salaries, benefits …).

We must also take into account that all prospects do not control: if, for example 1 prospect in 10 buys a product on your website, it will take 10 times more leads than customers. So 1 customer cost you 10 clicks on Google Adwords.

Nb: You can also possibly take into account orders from people who are already customers and going to google and thus re-will cost you more money …

Once this is done you will know how much you make on a client, and what are you can invest in recruiting a prospect. You can take the step of defining the keywords.

Important: With Google Adwords, the interest is that the price per click is very affordable. So you can very well do without this profitability calculation step, and directly test build tens of euros and then draw conclusions on the conversion rate, turnover generated … and to refine your real-time Google Adwords strategy.

Set the main themes of your campaigns

To get a good score for your ads you create campaigns and ad groups highly structured:

Example:

Campaign Theme 1
1A keywords Group
1B keywords Group

Campaign Theme 2
Keyword Group 2A
2B keywords Group

For example in the initial campaign www.bretagnelocations.net, there were only 2 campaign:
– 1 for houses of 4 people.
– 1 for homes to 8 people.
With each of these campaigns dozens of keywords, including some duplicates (not to do, if you are going to compete your own advertisements), some inactive (or misplaced) at a cost almost the same for each click ads …

In this example, change this and create as many groups as there are topics:
Rent depending on number of people
– Rent 3 people
– Rentals 4 people
– Rentals 5 people
– Rentals 6 people
– Rentals 7 people
– Rent 8 people
– …
Rental in different places
– Brittany Holiday
– Finistere Rental
– Southern Finistère Rental
– Rental Fouesnant
– Beg-Meil Rental
– …

Vacation at sea
– Holiday rentals
– Rental Sea
– Beach Rental
– …

Then we will see that these main categories have to be optimized (and it will create much more), however these main themes will guide you to create your first keyword categories.

Set your catalog keywords

Depending on the purpose of your campaign (recruiting loads of hot prospects, get maximum contacts …), a catalog of key words and phrases may be between 300 (targeting strategy) or 3000 (recruitment strategy).

During your keyword research you need to use all of occurrence choice of options of keywords. Key syntaxes used when choosing your keywords for a phrase

* = Keyword your ad will appear when those keywords are displayed, regardless of the order, the number …
* [Keyword] = your ad will appear only when those keywords are typed in the correct order, and if nothing else has been typed by the user.
* “Keyword” = your ad will appear if keywords typed in by the user there are words in the same order (in combination or not with other keywords).
* -word Key = excluded research with that keyword (note: you can combine with [] and “”).

Note that since July 2010 a new search option is available, the + or modifier Large Queries.

The “+” allows to require the presence of a keyword (the one with the + in front) or exactly or approximately (ie close variants as the main name misspellings, plurals … but not synonyms) to display advertising with keywords or phrases right after.

This allows you to get a lot more advertising displays, without the need for ultra-targeted phrases.

google adwords search
Google Adwords Tip: contrary to what one might think, the accents are included in Google Adwords. The term “rental house in August” and “rental house in August” show different ads. As against the punctuation (the “‘” “” …) and capitalization are not taken into account. Similarly, the upper and lower case are taken into account.

Now here’s how to build your keyword list:

Step 1: Create a primary catalog with the most common keywords.

This step (which can be long) is essential for the success of your campaigns, we must prepare well:
– List the names, adjectives, properties, benefits, problems solved … for your products.
– Brainstorm with your business, the hot line, technical service … to know the words used by customers to describe your products and they meet the needs and the problems they solve.
– Take a ride in specialized forums to list the top keywords used by your target (we will see later that Google Adwords allows you to explore the sites to get the keywords used).
– List the keywords used by your competitors on their website: view the source of their HTML page (View> Source in Firefox) and look at the Title tags, keywords …
– Make a retrieval of words typed into the search engine of your website (if you have one), or in your Google Analytics statistics. It is even possible to make an Export results in CSV format for integration into your Google Adwords campaigns and thus avoid tedious copy / paste. Just show all keywords, then choose Export (nb: Google Analytics exports that you view on the screen, so remember to display 500 keywords, and if necessary to repeat this on each statistics page …).

google-analytics
– Ask your customers and prospects what they call your products, they would have typed into a search engine to find your products …
– List synonyms for your products and profits made (see our article on creating brand name).
– List the name of your product (your brand), composition (if specific), their nicknames, generic terms, company names …
– …

For example, in the case of research www.bretagnelocations.net primary keyword was limited to a simple brainstorming, without searching keywords from the holiday competing sites or synonymous terms like “vacation rentals” ( eg there was no word on key “house” then that is a word that was used by tenants and on websites) …

Google Adwords Tip: If you have not Google Analytics and you want to know what were the keywords used by your visitors into Google to land on your website just install the Google search engine on your site ( via Google Adsense).

NB: Regarding Trademarks, check with your supplier if you have the right to use them. In fact more and more manufacturers forbid the use of their brands to certain distributors who make their competition … If your side you see a competitor uses your brand as a keyword, you must first send an email warning to the company that fraudulently uses your brand (and if no answer registered mail). If this does not work, you can simply send an email to Google Adwords with proof of your trademark filing and, if you have found (key word in question, the announcement, the URL of the fraudster …) and limiting the right of use of the mark (all users or grant a limited number of distributors). For more information see our article on the fraudulent use of the word emailing.

Google Adwords Tip: It is very interesting to have domain names with their main keywords (even .eu, .net …). Because it increases the quality score his announcement, and the more it will display in the announcement of additional keywords in bold. For example www.bretagnelocations.net we also bought the keyword “www.VacancesFinistere.com” to target those ads.
Ideally it is necessary to supplement the SEO on the most searched keywords, creating specific content pages on these keywords in your website and / or optimize your existing pages.

To find out which are the most important keywords, just use Google Insight for Search. In a few tens of minutes you are able to identify what are the most important keywords and that will require a purchase of domain name or be grouped together in a particular campaign.

For example, in the case of www.bretagnelocations.net we can see what are the keywords with the most important research volumes:

google-insights

We can see that the keyword “rental Brittany” is a ring keyword (peak demand from May to July) and that the most important keyword is “location Brittany,” while the keywords “brittany locations” and “Holiday rental Brittany” are little searched keywords.

google-map-insight

At the regional level, we can see that it is in Britain that the keyword is the most requested and Normandy and Pays de la Loire. It is therefore the neighboring regions that are most asylum rentals.

By cons, we must be careful to analyze these figures in relation to your market. For example, in the vacation rental site, it is in fact very few customers come from Britain. The majority of clients are from other regions. It will therefore take account of these regions in the negative keywords and targeting (we will see this in the last step).

Also Google Insight for search suggests additional keywords for your campaign. Of course you can include in your list now because these are keywords with a lot of research, but we will see later that there is a more powerful tool for increasing your keyword list.

Finally on using google insight, the number of search per month is information that may be of interest to evaluate the potential of clicks certain keywords from each other: if an expression is highly sought (thousands / months), you should expect to be very many clicks (and therefore a big budget) or make filters for displays on targeted expressions (see below).

Google Adwords Help: To quickly see if a keyword is very competitive just type it into the Google search engine to see how much there is to PPC ads … If there are less than 5 ads on the first page is a little competitive keyword, if there is 2 pages of ads it is a difficult keyword … and more than 20 Adwords advertising you can be sure he’ll have to pay dearly departing …

Step 2: Increase the number of your keywords through Google Keyword Tool.

Once you have your initial list (at least a hundred words and phrases), you must use the keyword tools like the Google Keyword Tool to detect key words derived from your master list.

Since November, a second tool “Google Keyword Tool Search Base” which is totally independent and more convenient, is available.

Here are other tools of additional keyword suggestions:
– Http://www.keyworddiscovery.com/search.html
– Http://freekeywords.wordtracker.com/
– Seobook
– Http://adlab.microsoft.com/searchfunnel/ (irrelevant for French words)
– The list of 20 tools to generate keywords by Vincent Abry
– …

Nb: do not forget to check synonyms in keywords generators.

The advantage is that these tools give you the estimated volumes for each keyword searches (unless it is a search that is almost never typed) and a long list of keyword suggestions (you can add a few seconds).

In any case, all these tools will save you a lot of work and so you will be sure not to pass through the main keywords of the market. We must identify all keywords “stars” (those who are highly sought) to process from the start apart from other via a dedicated group of ads (in our case it will be “location Brittany”).

To know the potential of each keyword, you can use the Google Traffic Estimator. This allows you to estimate the budget you have to pay the minimum.

 

In this example, we can see that for these three keywords “accommodation Britain” [Holiday rentals Brittany] rental and Britain, it comes at a cost of € 0.15 per click to be in the top positions … This information is interesting, but we will see later how to decide the amount to be paid during the initial set-up of the campaign.

 

This tool also allows the automatic generation of additional keywords to add to his campaigns.
To do this, simply take its first list of keywords, to extract the main keywords to generate additional keywords related.
What is interesting is to have the approximate volume of searches for those keywords, and so what are the interesting keywords. For keywords with a HUGE amount of research, it is essential to create specific ad groups to manage them separately.

In our example, we create a specific group for “Brittany Holiday” that will include the keywords “rent Britain” and “rentals Britain” because it is the strategic Tags: what are the most searched keywords while being targeted . Other keywords are being too small in terms of research, either too generic.

This tool also gives you a good idea of ​​what you will eventually pay (if you have a budget of 200 € / month, you can see what would eventually amount to pay for the spending budget).

This tool also allows you to see competition on different keywords, identifying those with less competition, which will give you a better positioning for a lower cost (ie “rent flat Brittany” is a word key with more research than “holiday villa Brittany” and with a lower level of competition).

What is interesting is to add in seconds keyword phrase or exact terms (see below), and be able to add 1-click your various Google Adwords campaigns.

Google Adwords Tip: It is essential to remember that these are the most searched keywords that generate the most queries. It is therefore essential to be visible for those keywords high volume, otherwise you may get too few clicks per day (within search traffic).