Measuring is knowing, of which we are centuries informed. Especially online, you have the opportunity to really measure everything from the time spent by a visitor on your page to the links he or she then clicks to reach a purchase. Google Analytics allows you to track such information and on that basis then make adjustments to your website, for example, to optimize pages or add new features.
Do you use Google Adwords or secure on-page optimization of your website? Then Google Analytics is an essential package, which gives you the opportunity to examine how to perform certain campaigns or optimization ensures that you will actually find better and you manage to attract more visitors. This offers include the ability to present the results to management, or to keep for yourself how the investments actually produce something. With Google Analytics you can see what influences have some on-page optimization, without thereby having to start from assumptions.
Page views and visitors
Google Analytics is very easy to put together and can therefore offer some simple statistics. If you are purely curious about how many people visit your website, or how many pages they click when they visit your website? Google keeps it neatly when you Google Analytics install correctly on your website, using the special code that you can generate. Then apply for example, has multiple internal links and see whether this will affect the number of pages that visitors click on average.
Please note that these are simple statistics, based on which it is also difficult to draw conclusions about the quality of your website and the impact on your sales. Nevertheless, on the other hand, remains that the order for your findability and any Adwords campaigns is interesting to examine how the number of visits and visitors change when you insert here more time and money. Use Google Analytics then to determine where these visitors are coming from (source) and how they move about the site (traffic).
Sales, downloads or video views
Do you use your website to present your services and sell them eventually, or you have a particular document or program on the website and try to ensure that visitors download it? It is interesting to examine how visitors actually decide to do a particular application, purchase or download. This increases when you adjust certain content, or change it if you place an additional link to a particular page? These are things that you can keep using Google Adwords or Analytics.
You can also view the number of views of particular pages or videos, so you can start enjoying the most popularity after. Use this include to ascertain what subjects play with your audience and what titles are to get the best they apparently about to click on a particular page. You can either use A / B testing, but you can also reduce the average traffic to keep a page in the holes and hypotheses drawing based on the data like you who has managed to generate over time.
A / B testing
At the moment you have the impression that certain subjects and titles do well, whether you think adding links on the pages to ensure that visitors eventually will click and will make a request, it is wise to set up a test for this . Set your hypothesis and use an A / B testing, in order to verify the hypothesis does seem to be true. You can set up the test in Google Analytics in a simple way. Google speaks now of ‘experiment’, which allows you the opportunity to determine which pages and sections of pages have the best result in a conversion.
The term A / B testing is used the most because a version A to version B test to determine which leads to the best results. You can check that way if your hypothesis proves to be correct. Google will make a suggestion in view of the duration of the test, so that you can run these long enough to arrive at a reliable result. It is on this basis than possible to do a uitspaak about the ideal structure or layout of your website. Continuously test new components to optimize your website.
Are you active in a shop or you have a shop where visitors can make applications, or download files? Then it is very interesting to use Google Analytics, to thus increase sales. Have you ever thought about the appearance of the shopping cart, the steps to take visitors serve to finally settle and any bottlenecks where they can face? These are important insights for the purpose of your website, from which you can optimize the shop.
Make sure Google Analytics sure you know which products are most popular, but moreover check how the website can give the best shape and what deters visitors, or what is on the other side for just causes them to make additional orders or come back to the website. Within the e-commerce Google Analytics is a powerful tool that lets you see how your website can organize optimally. Measuring is knowing, allowing you to take decisions based on the results and you can get a bit further increase the turnover of your website or web shop.