Privacy Policy Terms Conditions

Privacy Policy

This Privacy Policy (“Privacy Policy”) governs the manner in which Archseer.com digital marketing agency collects, uses, maintains and discloses information collected from users (each, a “User”) of the Archseer.com website (together with its subdomains, content and services, the “Site”). This privacy policy applies to the Site and all services offered by the Site.

Introduction

We have implemented this Privacy Policy because your privacy, and the privacy of other users of the Site, is important to us. This Privacy Policy explains our online information practices and the choices you can make about the way your Personal Information is collected and used in connection with the Site. “Personal Information” means any information that may be used, either alone or in combination with other information, to personally identify an individual, including, but not limited to, a first and last name, an email address, a home or other physical address, or other contact information.

What Personal Information We Collect and How We Collect It.

We receive and/or collect Personal Information from you in the following ways:

  1. Information You Choose to Provide When You Leave a Review. If you choose to leave a review on the Site you may be required to provide us with certain Personal Information such as your name and email address. You may also choose to provide us with additional Personal Information.
  2. Web Browser Cookies, Log-Files and Tracking Technologies. Our Site may use “cookies” log-files and other tracking technologies to enhance the User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, note that some parts of the Site may not function properly.
  3. We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously.

Choice Regarding Your Personal Identification Information

We will collect personal identification information from you only if you voluntarily submit such information to us. At all times, you may choose whether or not to provide or disclose Personal Information. You can always refuse to supply personally identification information, except that it may prevent you from engaging in certain Site related activities, programs, offers, and services that involve our interaction with you.

Non-personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Publicly Available Information

User Submissions. The Site may permit you and other users to post, publish and transmit information, image, data, text, documents, and other content onto public areas of the Site such as the reviews (“User Submissions”). You acknowledge and agree that User Submissions will become publicly published content and will be available to other users of the Sites and third parties to view. This is the case even if your User Submission contains Personal Information.

Contact Information. Please note that if you publish your contact information in your User Submissions, you may receive unsolicited messages from third parties which will be out of our control and for which we will not be responsible. We therefore encourage you to post and publish only information you are sure you want to be accessible to anyone.

How We Use Collected Information

The Site may collect and use Users Personal Information for the following purposes:

  1. We will use your Personal Information and the feedback you provide us to provide and improve our Site, and any other services to you, to contact you in connection with the Site, programs or offerings that you may have registered for.
  2. We may use your Personal Information to improve customer service: Information you provide helps us respond to your customer service requests and support needs more efficiently.

We may use your Personal Information to personalize user experience: We may use Personal Information to understand how our Users as a group use the services and resources provided on our Site.

We may transfer your Personal Information to our subsidiaries or affiliated companies for the purpose of storing or processing such information on our behalf. Such information may be transferred to other countries around the world. We require that these parties agree to process such information in compliance with our Privacy Policy.

  1. We may transfer your Personal Information to our third party service providers, but only to provide our services to you. Such information may be transferred to other countries around the world. We use commercially reasonable efforts to only engage or interact with third party service providers that post a Privacy Policy governing their processing of Personal Information.
  2. We may share information with third parties for marketing or other purposes.
  3. We may share the information you provide us to run a promotion, contest, survey or other Site feature.
  4. We may use your designated contact details (such as your email address) to send you updates, a newsletter or news regarding the Site and our products and services, or to send you invitations and requests to rate us on other sites. We may send you information you agreed to receive about topics we think will be of interest to you. We may also transfer your contact details to Trustpilot (http://www.trustpilot.com), for survey purposes. By providing us your email address when creating a User Submission you explicitly agree that we may send you such updates, newsletters, invitations and requests, and may send your email to Trustpilot to contact you for surveys.
  5. The information you provide to us will be stored for the period unless you direct us to delete it.
  6. We may disclose your Personal Information or any information you submitted via the Site if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our terms of use including investigations of potential violations thereof; (iii) detect, prevent, or otherwise address fraud or security issues; or (iv) protect against harm to the rights, property or safety of the Site, its users, yourself or the public

How We Protect Your Information

We adopt appropriate data collection, storage and processing practices and generally accepted industry standards for security measures to protect against unauthorized access, alteration, disclosure or destruction of your Personal Information and data stored on our Site.

Collection of Information by Third-Party Sites.

We may use a reputable third party to present or serve advertisements that you may see on the Site. These third party ad servers may use cookies, web beacons, clear gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements’ effectiveness. The use of these technologies by these third party ad servers is subject to their own privacy policies and is not covered by our Privacy Policy.

Third Party Websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Advertising

Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.

Opting-Out

You explicitly agree that we may send you notifications regarding the Site, our services, third party’s notifications and/or advertisements, and requests to rate our Site. You may choose not to receive future promotional, advertising, or activity related emails from us by selecting an unsubscribe link at the bottom of emails/notification that you receive from us.

Access/Accuracy

We provide individuals the right to access and to correct, if necessary, their personal data which we process. If you have any queries or complaints, or wish to exercise your rights as detailed above, please contact us at: contact@Archseer.com

To the extent that you do provide us with Personal Information, we wish to maintain accurate Personal Information. If you would like to delete or correct any inaccuracy in your Personal Information that we may be storing, or otherwise amend or delete your Personal Information, you may submit a request by sending an email to contact@Archseer.com. Your email should include adequate details of your request.

Changes to This Privacy Policy

The Site has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. Such change will be effective ten (10) days following posting of the revised privacy policy on the Site, and your continued use of the Services thereafter means that you accept those changes. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the Personal Information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Children’s Privacy

The Site is not structured to attract children under the age of 13 years. Accordingly, we do not intend to collect Personal Information from anyone we know to be under 13 years. If we learn that we have collected Personal Information from a child under 13 years, we will delete that information as quickly as possible. If you believe that we might have any such information, please contact us at contact@Archseer.com.

Our California Do Not Track Notice

We do not currently respond or take any action with respect to web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party web sites or online services. We may allow third parties, such as ad servers, to collect personally identifiable information about an individual consumer’s online activities over time and across different web sites when a consumer uses the Site.

Your California Privacy Rights

California Civil Code Section 1798.83 permits Users who are California residents to request certain information regarding its disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to contact@Archseer.com. Please note that we are only required to respond to one request per customer each year.

In the Event of Merger, Sale, or Bankruptcy

In the event that we are acquired by or merged with a third party entity, we reserve the right to transfer or assign Personal Information that we have collected as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how Personal Information is treated, transferred, or used. In any of the circumstances described in this paragraph, the information will be subject to the privacy policy of the purchaser or assignee.

Your Acceptance Of These Terms

This Privacy Policy forms part of the Site’s Terms of Use, available at Archseer.com/terms (the “Terms”). By using this Site, you signify your acceptance of this policy and the processing of Personal Information for the purposes set forth herein. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

This document was last updated on July 22, 2015

-Craig McConnel

 

DIGITAL MARKETING TRENDS 2015

the-best-seo-companiesMULTI-DISPLAY MARKETING ENGINEERING, LEGAL BIG DATA
Terminals innovations open new usage scenarios for the digital dialogue marketing. Legal Big Data shifts the focus from data collection for legally compliant data usage. Successful dialogue marketing more and more integrated IT processes. The list of trends in digital marketing is long. The consulting and technology provider artegic AG has identified seven key trends in 2015 and presents them.
“Digital marketing is outgrown the experimental stage. Increasing customer demands in an increasingly competitive global network and the crucial role of (new) digital touch points in the customer journey customer-centric measures and require a comprehensive, integrated approach to data, infrastructure and processes. Marketing Engineering is a core task for a service-oriented, channel and enterprise-wide marketing task, “.
Trend 1: you – the customer service is the new marketing
Customers and consumers have more information and choices than ever before. And not only since social media they know how to use it. This leads to higher, more complex claims against suppliers in the market; competition in the supply market exacerbated as a result. The search for companies by THE differentiation, the “holy (customer) Grail”, marketing structures changed strategically and operationally. For businesses, this means that the client now needs to be put across companies and comprehensively into focus at the latest. Because the most important differentiator in competing for the favor of customers will be a consistent “service” orientation. Gap-perceivable quality and service orientation require a new dimension to the design and implementation of customer-related communication tools. In the task of Customer Experience Management is the marketing – the gateway to the customer – the new role of a cross-section function within the company. It is necessary to overcome the encapsulated islets from IT, product management, marketing, CRM, sales and distribution channels in the separation and align customer-oriented all relevant business processes. The aim is to give the customer the individual’s sense umsorgender appreciation and understanding of their needs. This requires marketing to capture and understand each customer and offer him instead of undifferentiated marketing messages, useful, entertaining or surprising information on relevant touchpoints.
Trend 2: Marketing Engineering – no marketing without IT
The importance of IT-supported marketing increases. According to Gartner CMOs are in 2017 increased investment in IT measures acting as CTOs. Specific applications for IT in marketing include the automation of business-unit-wide marketing processes (end2end), the organization and processing of (unstructured) customer data (Big Data) for CRM purposes or lowering operating expenses by IT-driven workflows. The systematic integration of IT and marketing infrastructure and business processes – Marketing Engineering – is therefore central to the field of action for the company. It is important to identify the relevant interfaces between the divisions to optimize marketing processes using information technology to link the major Insight (data) with the ability to execution (marketing automation, cross-channel in the lifecycle) and technical requirements (eg, customer and service orientation) to anticipate from an IT perspective. New IT-related skills will be mandatory for marketers in the future because the core requirements of an integrated customer insight, understanding of individual triggers, and a channel and enterprise-wide marketing function can only be managed IT support in the competition.
Trend 3: Super Personalization – demand authentic communication
The user claims to the customized corporate communications continue to rise. Users expect a personal and individual approach with relevant content for you, at the right time, through the right channel – individualization instead Broadcasting, authentic, empathic dialogue instead of offensive advertising. Especially the online dialogue marketing is ideal for the theme customization. That companies have recognized this, the study also shows Online Dialogue Marketing in Retail 2016 which is the increasing use of “mature” measures such as customer intelligence mails. Nevertheless, the focus of many companies is still on segmented mass mailings with different advertisements for each target group. Online Dialogue Marketing is, however, capable of much more specifically to a completely customized for the individual user dialogue along the entire customer lifecycle. A major challenge here is in addition to pure data view (ie Insights and preferences), also provide sufficient appropriate content. The finer the individualization is down, the unterschiedlicherer, some highly specific, granular content is also needed. Only an automation of the corresponding processes in order to make this content available at all and merge properly, allows to realize resource-sensitive this approach. Marketing Automation is the important key behind highly personalized dialogs.
Trend 4: Multi-display strategies – Mobile and Beyond
60.1 percent of German trading companies believe that mobile shopping will be the rule in the medium term. Almost as many predict that in the same train dealers will continue to lose customers without mobile enabled to shop, so the result of the study artegic Online Dialogue Marketing in Retail 2016 Mobile is no longer just a trend. 62 percent of tablet users and 51 percent of smartphone users have already shopped online at least once (Source: Bitkom 2013).. The optimization of measures, such as email marketing, for use on smartphones and tablets is mandatory today. But tablets and smartphones are just the beginning of the mobile network. With any online-enabled device is subject to other potential contexts of use, and thus new touch points and opportunities for online dialogue marketing. Examples are smart TVs and game consoles. Although the use of online TV devices is still in its infancy, but first transactional Cases in the IP-based TV business show the potential and relevance perspective marketing activities. Also new devices such as Google Glass, smartwatches or in-car communication development potential for the dialogue marketing. Here is to capture and take into account the requirements and new approaches to customer usage context conceptually particularly important addition to the technical question of the clients.
Trend 5: Data Usage Management – Big Data Big Data to Legal
According to the study Online Dialogue Marketing in Retail 2016, about 40 percent of the trading companies only use less than half of their available customer information for direct marketing purposes. This result provides a dilemma, which manifests itself in non- or inefficiently used potentials of many data-driven companies are still standing. So far, the focus has been primarily placed on the collection of some very large, partially unstructured data sets, as well as on the development and use of suitable tools for organizing and analyzing this data – Subject: Big Data. The future task will be, however, to make the collected data also pretty sure usable. Specifically, companies must obtain sufficient, legally compliant user consents to any use of their personal data in the context of marketing may – Legal Big Data. Often the consents obtained, restrict to companies on an “opt-ins” for example, an e-mail newsletter. However, customer-centric online dialogue marketing requires more extensive approvals and a more nuanced view on the issue of data collection, processing and use, eg for evaluation and profiling of response data or personal data collection from the customer journey. In marketing, a central data utilization management is essential. Goal besides quite secure processes is the integration of opt-ins and opt-ups at all contact points, for a gradual development of consents for use of data as part of a real-time data usage management. This procedure creates next to transparency and confidence among customers, the basis for valuable and loyal customer relationships, wallet, resulting in a higher share of.
Trend 6: Digital Customer Journey – E-mail thread
E-mail marketing has proven time and again to be extremely versatile productivity tool in the past. New technical aspects and trends were anticipated and integrated by e-mail marketing. Social Media and Mobile, for example, did not affect the use of e-mail, but they conveyed clearly to the contrary. So email today the main channel to the mobile target group. The activity in social media is increasingly fueled by emails and social media content such as reviews and social proof, see the relevance of promoting their way into marketing emails. The next step is to combine email marketing and display advertising, for example, for retargeting and the integration of the customer journey with e-mail as a linking support. One indication are new interfaces between e-mail, search engines and social networks. To enable Google for some time to integrate opt-in forms in search results and content marketing is the motor for the lead generation. The fast-growing social networks such as Pinterest or Tumblr, and new capabilities of existing social media platforms such as the Twitter Lead Generation Card anticipate the email as an important transfer point in customer acquisition. 2014 and 2015 is the correct modeling of lead generation from various points of contact and the combination of e-mail marketing and online customer journey to the central task. The e-mail is always more to the core and primary identifier of a customer-centric CRM view the entire lifecycle – from anonymous profiling, via lead generation to retargeting.
Trend 7: Economic analysis – determining cross-correlations
Rising costs and earnings pressure in the marketing and hence the need for transparent representation economic effect relationships / results of marketing activities. This means for each measure, and in particular for the online dialogue marketing to make its economy in integrated effect chains to the test. Specifically: Each action must demonstrate how they will contribute to the overall objectives of marketing. For this purpose, it is not enough to look at individual channel KPI, such as the opening or CTR. It is important to be able to determine and measure the effect relationships. Online dialogue marketing here has benefited from precise measurability – but the establishment of an overarching vision in marketing is a key challenge. Because interactions with other instruments and “soft targets” a channel and multi-touchpoint Energy Economics analysis in particular make very complex.

 

Digital Marketing Trends

digital-marketing-statistics-map

2014 ends and thus begin balances and predictions of things to come in 2015. The year has been full of news when it comes to digital marketing , from updates on the search algorithms and predilection for mobile devices, to increasing content as essential to attract followers and potential customers.

Based on this, we present below a new infographic, which detailed 10 sounding strong trends for the coming year and that surely will appeal to all marketer looking to improve their digital marketing strategies:

Digital Marketing Trends for 2015

It is time to review in detail the 10 points presumed, set the trend for 2015 in Digital Marketing.

# 1. Evolution of Content Marketing

It is one of the strategies most widely used in recent times to generate traffic, SEO positioning and of course, prospects, so it is expected that the creation of quality content increases considerably.

25% of the budget goes to marketers Marketing Content.

1/3 people follow brands on social networks because they offer valuable content.

B2B business with blogs generate 67% more leads per month than those who do not.

The content is king. In 2015, will become more companies adopting content marketing and budget for this strategy will also increase.
# 2. More “noise” in Content Marketing

As companies adopt marketing content, it is inevitable that “noise” generated, ie low quality content and do not add any value.

For the same reason, is that Google has been changing their algorithms, in order to reduce the ranking of the sites where these contents are hosted.

Extensive quality content and generate 40.5% better performance than short and worthless.

200 words is what Google considers as a short content.

2015 will be a year filled with low quality content, so search engines constantly hone their algorithms and punish harder whom make a poor marketing content and void.
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# 3. Using Data in Marketing

It is becoming easier to access data on the performance of the marketing strategy. Different tools and online software to visualize accurately the costs of acquiring a new customer or is generating income as well as understanding the interactions of those customers to the business.

Web analytics investment increase by 60% in 2015.

Companies allocated 8% of the marketing budget analytically, a figure that will rise in the next three years.

Technology marketing support will grow by 50% in 2015.

During 2015, increase the use of data by businesses as well as details of the different tools to deliver more accurate analytics.
# 4. Guest Blogging dive

This practice, in which a guest blogger writes posts on a blog that is not theirs to change visibility is very susceptible to penalties when performed only to generate links.

The best way to generate traffic to your site, not a content farm worthless and full of links but with original, fresh, quality content that are useful to the user.

If you used guest blogging in 2014 as a way to gain links, risking penalties.

Only 19.7% of blogs are willing to accept a guest post.

2015 will see a gradual decline in guest blogging when it comes to SEO.
# 5. more video

The videos are an excellent opportunity to explain products or services tool, especially when texts and pictures are not enough, such as in the tutorials.

Those included an explanatory video on their homepage, they increased their conversion rate by 20%.

HD video can increase the size of shopping carts at 174%.

75% of executives watch videos at least once a week.

50% watch videos on YouTube, and 65% visit the site after the video.

It is expected that by 2015, companies include more explanatory videos to make them part of their relevant content. This will help improve the user experience and generate more prospects.
# 6. Increased spending on online ads

As users increase their time on the Internet, the opportunity to advertise there is unbeatable. In addition, online ads allow point, segment and monitor results, which offer no physical listings.

Mobile ads rose 77% in 2013, 56% in 2014 and 48% would do so in 2015.

Globally, Internet advertising increased by 10% each year.

The ad spending is expected to grow during 2015 and is also expected, the emergence of new forms of targeting specific user groups.
# 7. Focus on mobile

The increasing use of smartphones and tablets gives marketers the ability to target potential customers for longer periods of time.

It also serves to reach those people even when they perform very different activities together, from work and rest, to play and perform online searches.

2015: web browsing on mobile navigation overtake desktops.

Spending on mobile Internet grows 7 times faster than desktop computers.

Users are mobile computers and notebooks are becoming obsolete.
# 8. Mayor acquisition of specialized software

Firms with a higher level of budget are investing heavily in technology and innovation. About differ, they are best performance achieved and eventually can generate agreements with larger companies.

Revenues in automated marketing industry are growing nearly 60% in 2014, more than 50% in 2012 and 2013.

Facebook is willing to pay up to a million dollars for an engineer.

2015 should be the year that significantly increase technology acquisition, implying that large software vendors marketing will become more useful and have more spectrum to sell their services.
# 9. segmentation

Every year more people surf the Internet and therefore the information and data traffic continues to grow.

So that sites like Facebook and Twitter are a great source of information on the hearings and enable marketers, targeting different niches according to the preferences of individuals.

Only 47% of consumers are opposed to restrict Internet usage data for online ads.

The targeted ads are twice as effective than more general and broad.

A display ad in remarketing strategy increases the number of people looking for a product by 1,000%.
# 10. personalization

The more relevant a content, the more likely the user to interact with it. This results in more sales, more time on the site, the higher level of satisfaction, lower costs, etc.

E-mails improve your click through rate by 14% and average conversion, 10%.

74% of online consumers frustrated when the contents of a website are not related at all with their interests.

19% average increase sales when a custom website is made.

1-1 marketing becomes larger because personalization is increasingly adopted and of course, results in major advantages.
Ahead is the watchword

Knowing what is coming next year, no doubt that you can better plan their digital marketing strategy, focusing on content marketing, using tools of data analysis and always thinking about mobility and preferences users.