Social Media Benefits

What is the impact of social media in general, and in view of the visibility of your website? The social media have become a fact of daily life.

We use Facebook flocking to maintain contact with friends, Twitter exploded during newsworthy events or TV shows without LinkedIn seems no longer possible to book business success. Instagram offers us a visual overview of everything that concerns us and through other social media, we have the opportunity to share almost everything what we are experiencing.

Regarding the visibility of your website Google is the only one who knows exactly how big the influence of social media is something that they will not share with the public. We can only guess himself, though it seems that the influence in recent years has increased significantly. Pages that have lots of likes on Facebook, which many tweets are sent via LinkedIn or recommended score generally a lot better than pages that remain totally unnoticed within the social media.

Recommendations by friends
Let’s go back to the time before the social media, or even the time before we made massive use of the Internet. We gave friends and family recommendations on certain companies where we had good experiences, to ensure that they could have their cars repaired, or they could go in search of some furniture. It was these very valuable recommendations that were experienced in many of the cases, in addition to the information that friends and family could request by contacting the companies themselves and asking them for example for the possibilities.

Today we have access to the Internet and social media, causing a number of things have changed. You can share a page via Facebook, Twitter, LinkedIn or other social media to friends and family to show that you’re talking about the service, or you have encountered an interesting article. In fact it still works the same as before, though we do it digitally. It is in that respect not surprising that the impact of social media in addition to link building is quite large, now Google manages to include this in the algorithm that determines the location of specific pages within the search engine.

Various social media
We now use various social media, which is important to go after as a website or company which there are interesting for you. For example if you mainly active in the consumer market? Then it’s a good idea to make use of Facebook. Consumers are generally active all here, giving you the opportunity to reach a large portion of your audience. In addition, you can offer good customer service through Facebook, or you have the opportunity to find out what visitors to your website or products.

Focus on the other hand more on the business market? Keep in mind the impact of, for example LinkedIn, because here business contacts are made. Twitter also can play an important role, as the buzz out there about articles and pages created largely responsible for a good position in the search results. Try to convince visitors at the end of an article to share a page, allowing the user to speak at their friends, family and colleagues, and the chances are that you can improve your visibility.

Valuable pages
Google is always looking for the most valuable pages on the Internet, which as high as possible to present within the search results. Google hereby looks at more than 200 different factors (the complete algorithm), but takes into account inter alia the social media. At the time many users of the Internet to mark a certain page as interesting by sharing this, chances are high that other visitors will also have something to. Google may be the value of a page as it were measured, by examining who prepares this (Google Author) and how many users then share it.

Place in articles always known buttons Twitter, LinkedIn and Facebook, in addition to any other social media that you seem interesting. In particular, Google+ is an additional choice where you can use, since Google this very emphatically used to influence the results. Are you able to make a popular page in Google+? Then the chances are that it will be approved and therefore further popularity can win. Also with a shop, it is very interesting to make use of social media, for example, to share some products and purchases.

Share messages online self that you think they add value to according to your Twitter, Facebook or LinkedIn account and try to encourage your visitors to do the same. Write content that your visitors actually have some, for example by giving them tips that prefer to keep secret other providers or where they themselves may not be aware of. You take care of it that way that you can make positive use of the impact of social media, such as Google which in recent years has made a lot bigger.

Earlier, Google came Authorware just past, this is a relatively new system that uses Google, to ascribe some good content authors more value. This Google rank Author is associated with a Google+ profile, so it is also interesting to make use of it. It basically means that a large number of shared items provides a good writer in Google’s eyes, creating new articles then get a better rating. Do not underestimate the impact of social media and not make include using Google+ to be found as well as possible in the search engine.

Facebook Photos

Facebook Photos

listening_learning_sharingFacebook continues to evolve and now does so by managing your photos. Facebook mobile applications for iOS and Android have deployed a new update for users to create a “story” through their photographs by allowing upload from your phone and directing them as more like.

That really is this update? Facebook will allows users to create photo albums automatically. True, it is not a novelty as networks like Google+ Facebook provide this functionality but adds to the updates to its users. Although for the king of social media functionality that takes me a long time to be available for users, we can not fit you doubt that this will be the first of many changes to come to the platform in the management of the photographs.

sort photos in facebook as if it were a story

Really what you want to achieve the greatest social network is that its users share the photos that capture from your mobile or have stored quickly and easily tidier without access to a computer to manage and arrange them as you like.

When users to use this function can have a preview of how your friends visualize the images being loaded on the platform before publication. Similarly you can assign and give an order to the images so that etas make more sense and according to the user’s biography. To allow the creation of the story will unfold through a photo gallery images uploaded for the user to select for uploading.

The ultimate goal net is seeking an order for users in the photos because the images that are uploaded are not currently classified even in folders. Thus stories attractive images that users be presented simply steps. Although it seems a tool you already know and no surprises many, Facebook profiles presented the highest order and have a better visual impact that motivate users to continue to share the photos of the most memorable moments.

Google Plus (+) 1

seo-services-firmGoogle just announced the immediate availability of the Google +1 Button for websites. This is another massive attempt by Google to enter the social media game in a big way.

We are going to take a look at exactly what the +1 button is, why you may want to use it, and also why you may not want to use it on your sites.

What is the Google +1 Button?

google +1Well if you want to get the full breakdown of what the Google +1 button is all about you can watch the Google video & technical API stuff or head on over to the Google +1 FAQ page where most of your questions will be answered.

Google’s short definition of what the +1 button for your site is like this, “+1 is shorthand for “this is pretty cool” or “you should check this out.” Let visitors recommend your pages right in Google search results and help your site stand out.“.

That’s a pretty simple explanation for a world that has become very accustomed to seeing social media buttons on websites. To date the most in depth social sharing button for websites has to be Facebook hands down. They are able to gather quite a bit of information (that you provide to them) about your website and blog to help gain visibility on the Facebook network. Now, along comes the next step… Google +1.

How Do I Install Google +1 On My Site?

Adding the button is easy. Just copy the code below into the appropriate places on your site and your up and running in no time…

Google +1 For Websites In The SERPs

As you can see in the screenshot below, you will be able to see the +1 results on SERP results in Google. It is functioning very similar to the way we see the number of our friends that have liked a page. Google is showing you the people that have +1 a page in your SERP results.

If this is the only impact that it will have on the search results then one can see it adding value. If it is going to be used as a ranking factor, that is another animal altogether!

google serp +1

Why Use Google +1 Button

It’s shiny and new and all the other kids will be doing it!

If you are a huge fan of Google products and so are you friends, then you should absolutely be installing the Google +1 button on all your websites and be letting your network know they can feel free to show their support for you by +1ing your site with their Google accounts.

Google says that this may help you in search results. At this early stage it seems like using the +1 results in search results is incredibly easy to game, but only time shall tell if this is the case. One has to assume that Google would see that utilizing data on search results from a sharing button like this can potentially be big trouble.

google +1

Why Shouldn’t I Use The Google +1 Button

There are many, and I do mean MANY people that feel Google has jumped the shark with regards to the way they collect and utilize your data.

outsourcing-seo-servicesUsers of the increasing popular Chrome browser are painfully aware of the intrusive nature of the browsers data collection techniques. There have been many hacks to decrease the penetration that Google has into yours or our digital marketing agency browsing information via the chrome browser, but the vast majority of Chrome users are providing Google with a huge amount of data regarding the browsing history and activity through Chrome.

Now with Google +1 Google is asking to use sites that you +1 to help further target advertising at you on their content networks. This does not sit well with many who are increasingly concerned over their privacy on the web. Not only will they use your +1 data to target advertising at your likes, but there is much educated speculation that the actual organic search and local results may be affected by your +1 data as well.

This is a valid concern as Google has publicly shown their aggressive intentions to move to a more targeted, customized browsing experience with Google.

Is Google +1 The Facebook Killer?

Search Engine Marketing CollageMy gut tells me that the Google +1 button will see moderate success before fading into the night as most of Google’s other attempts at social have done. Google Buzz and Google Wave didn’t even really get off the ground before crashing and burning. Anyone ever use Google Knoll?

Google’s invasive and blatant advertising strategy being tied to the +1 button is what will do it in. Facebook had the benefit of being cool before selling out to massive advertising ploys. Google is coming out of the box and hitting you over the head with it before even giving themselves the opportunity to be useful or trendy first.

We are really interested to hear what you think about the Google +1 button. Will you be putting it on your sites and blogs? Will you dare to +1 other people’s sites and blogs with your personal Google account? Let us know and hey while your at it why don’t you +1 this post at the top!