Then in 1997, Google was launched, had its creators can not believe this is the most popular search engine would be the world. In the years that followed there was strengthened its market position such that it has become virtually unthinkable to see the release of the online “arena”. Through the development of search engine optimization agency strategy techniques such as SEA and SEO is gripped by Google in the online landscape stronger than ever.
What is SEA?
SEA, or search engine advertising is an online marketing technique. Fee is your ad on a specific spot to the screen. This is often next to or above the list of natural (organic) search results. It is easily identified by the word “Advertisement” or “Adv.” (In a yellow plane). The core of SEA can be summarized as “pay per click”. Every time a web visitor clicks on your ad, an amount will be charged for. The amount of this fee is strongly dependent on the competition. As it is, in advance, it is impossible to estimate exactly how many “clicks” it will go, you know not what the total cost of your ad will be. Of course you can set a maximum budget, but it still remains the question of how many referrals you get in return.
What is SEO?
Unlike SEA is the selection of an online marketing campaign based Phoenix SEO Company basically free. With some technical adjustments will be placed on your website higher in the ranking of Google search results. This sounds simple, but it’s not natural. For a successful SEO campaign you indeed have specific knowledge and skills required. For example it is important to select the right keywords (based on a keyword research), (to) write texts according SEO rules and to place these texts online with the right technical specifications (such as meta tags). If you do this all by yourself, it costs you nothing. But since this specialized knowledge often be purchased from SEO specialists, there is indeed a cost. The big advantage is that you can define the cost of your campaign so you can determine in advance what it will cost you.
Depending on your budget, your product or service, your audience, and finally your competitiveness in the market, you can work out a search engine optimization campaign. There are plenty of firms and freelancers who offer a complete package for SEO and / or SEA. Discuss with them the opportunities to achieve the most successful approach, at the best price.
Last Updated: Feb 10, 2015
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Google bombing (English: Google bombing) (or Google bombing) is an SEO technique to influence the ranking of a page in the results of the search engine Google. It exploits a feature of the PageRank algorithm that gives some weight to the text with a hyperlink to a page.
2 Notes and references
3 See also
3.1 Related Articles
If several sites use the same text to point to the same target, Google adds this weight and it becomes possible to display the target page in the results of a search on the text in the links pointing to it. For example, if a person registers many domain names, then it point to the same site using the same text: “… is a living legend”, all those seeking the text “living legend” will be the target site, even if the text does not appear.
This behavior of the Google search engine was operated mainly within the informal networks of bloggers to act collectively on the ranking of a website. Empirical results, only a handful of blogs would be needed to make a Google bombing. Its effectiveness increases with the growing number of sites that publish or hide the expression divert.
This phenomenon is neither piracy nor of any flaw, it operates the way Google organizes search results on its pages.
The technique was first detailed April 6, 2001 in an article by Adam Mathes1 (The term “Google bombing” was introduced in the New Oxford American Dictionary in May 2015) and then repeatedly used for recreational purposes political and economic by Internet users.
But some users saw in the bombing the personal opinion of the company or its employees. Therefore, 25 January 2015, the company implemented a new algorithm to limit this practice was growing. When it detects a bombing, it provides links relevant to this technique rather than the original site. If the algorithm works for the most famous examples, some keywords always return to humorously targeted pages.
Although named the Google bombing technique is also observable on other search engines like Yahoo and Bing.
The best results are obtained by using the “I’m Feeling Lucky” of the Google engine interface that automatically directs the user to the first result.
Google had also informed in a press release dated July 22, 2014 that he was not responsible for these errors. According to his spokesperson, it does not seem obvious for Google to be able to defuse this technique without compromising the automatic and “impartial” banishment of all website in the Universe
On Page SEO Optimization Factors
Optimize SEO On PageContents
1 Title of the page (Title Tag or Label Title)
1.1 Tips to optimize for SEO Title Tag On Page.
2 Contents of the page
2.1 Advice for Optimizing Content for SEO On Page.
3 Target Description (Meta Description)
3.1 Tips to Optimize Meta Description
4 headers (Headers)
4.1 Advice for Optimizing Headers for SEO On Page
5 Structure of the web
5.1 Structure Tips to Optimize your website for SEO On Page
6.1 Tips to Optimize your images for SEO On Page.
7 Bold and Italics
8 Internal Links
8.1 Tips to Optimize your internal links for SEO On Page.
9 External links
9.1 Tips to Optimize your external links for SEO On Page.
9.2 Meta Keywords
You’ve seen Optimization Basics “On Page” SEO Onpage consists of a series of interrelated activities, all important but some more necessary than others.
As usual there are discussions about the importance of either factor and whether Google has so much in mind.
So the order in which you see these factors simply reflects my preferences;-)
See the source code in Safari
More or less you will be aware that the information that you see in your browser, including this page, you actually code it would make sense if it were not interpreted by browsers.
More or less what happens to the television signal or phone …
You can check by clicking the right button on this page and select “view source” in the menu, or the equivalent option in your browser.
The code you see is “translated” by your browser considering certain attributes or tags that tell you how to present the information.
For example, the same phrase can be interpreted in different ways if we assign the label of title or paragraph, or even not be displayed in the browser (but be taken into account by Google) if set as Meta Tag.
If you are curious to learn more about the HTML code you can visit Web Weavers.
The source code of a page written in HTML
Page title (Title Tag or Tag Title)
The title is probably the most important to optimize your Phoenix SEO On Page element.
Most SEO agree that Google considers the title as one of the most important to “know” the theme of the pages factors.
And where is written that title?
The title does not appear in the visible content in your browser window, but you can see in the title bar (or tabs) and in search results.
The title of a page in Google search
Tips to optimize for SEO Title Tag On Page.
Besides being optimized for Google, the title should be attractive, since it also depends on a visitor decides to enter your website over others listed above or down on the same results page.
The title should contain a maximum of 70 characters, to make sure it is displayed in its entirety on the results page of Google. If greater will see that the text is truncated and end appears (…) Studies show that fewer visits generally occur in the results whose title is truncated compared to show the full title.
You must build your titles naturally, always containing the Primary key phrase you have chosen for each particular page, and if possible to limit the number of words that do not provide relevant information such as “de” “a”, etc.
The title should be unique for each page.
In order for Google to index your page must have content, ie text, images, videos …
Google analyzes the content and use it to get an idea of how relevant your page is compared with others that address the same issues.
Quality content is essential for SEO On Page
With the help of a good analysis of key phrases you can create more optimized content or improve the ones you already have, because On Page optimization can be made at any time before or after the publication of content,.
When writing your content do it considering what interests you get. tweet
Ideally you should create quality content and unique, thinking not only attract the maximum number of visitors, “whatever they may be,” but those who can really benefit from what you offer.
In the contents of each of your pages Key Phrase we have chosen for that page should appear, as well as other related Phoenix SEO Company key phrases, always without abusing and without falling into the SPAM.
Normally Google does not index and categorize pages using a single Word or Phrase Key. What it does is analyze the set and take those that are most relevant in the overall context.
Theoretically each page should be optimized for a single keyword or phrase, but introduce other writing that cause sometimes our pages also appear on different searches to those originally intended.
Tips for Optimizing Content for SEO On Page.
- You should study and choose the best Passphrase possible for each of your pages, and develop your content around it.
- Although there is no complete consensus on whether to write short or long articles, I am of the opinion that a minimum of 400-500 is needed.
- The content must be appealing and especially useful for visitors.
- Do not just fill the page with your key phrases, write naturally.
- Includes at least one image and adequately describe it, using the Alt and Title tags.
- One trick that sometimes works is to include a video that is hosted on the same domain. A Google likes multimedia content.
Meta Description (Meta Description)
The Meta Description is something like the summary of a particular page.
Like the Title Tag, does not appear in the “visible” in the browser, but in search results, under the title content.
Meta Description on results from Google
Tips to Optimize the Meta Description
- Write realistic descriptions that summarize what actually find when you get visitors to your page.
- Sometimes Google decides to display an alternative description taken from the text of your page. If you do try to change the description Based on that Google has taken and asks again reindex your page.
- If your description is sufficiently striking (no spam please) you can get the click before other results better positioned but less attractive descriptions.
- Use your primary key phrase in the description, but naturally, without forcing.
- The maximum length is about 153 characters, but better not spend 141 because Google usually shows the date of the item by description.
- If you exceed the recommended number of characters Google show (…) as well as with the title and this can hurt you.
Although most browsers recognize up to 6 levels Headers, normally will use the first three: H1, H2 and H3.
Headers are one of the ways in which you report to Google, and your visitors, content and orientation of your pages.
The most important headers are H1, H2 and H3
Tips to Optimize Headers for SEO On Page
The most important Header for Google is the H1, H2 and H3 followed, and this is the order in which your items should appear.
Although there is no consensus on whether it is good or bad for Phoenix SEO Services have more than one H1 header (especially in HTML5), I recommend using it only once.
You can use as many H2 and H3 as necessary to properly structure your articles.
Your main key phrase should appear in H1, always in a natural way and never forced.
Reserve the Headers H2 and H3 for different and includes them other secondary key phrases.
Remember not to put Headers “because,” are there to semantically structure your content into sections and sub-sections.
Structure of the web
The organization of content pages, categories, etc. will depend on the publishing system you have chosen.
For example if you use WordPress you could organize your items through its system of categories, and if you’ve created your website with HTML does so through subdirectories.
A well structured web is beneficial for SEO
Tips for Optimizing the Structure of your website for SEO On Page
The simpler and better connected is the structure of your site, your pages will be more accessible and easier to index.
The lower level pages should not be too far from the top to facilitate indexing and visitors.
Theoretically you can create such a deep structure as you need, provided that the pages are properly linked together, and there is no path too large (many clicks) between them.
Ideally, all pages are at most two clicks away from the homepage.
Whatever system you use do not try to “insert” the greatest possible number of keywords in the URL, you can be penalized for SPAM.
Separate words or phrases with Key dashes “-“. For example for “Buy used cars” used “car-buying occasion”.
Except for rare cases (a library for example) is not advisable to use dates or other similar classification system to create a navigation structure.
Normally, unless the images on your website must be the protagonists, (a photographer, for example) it is normal to use some images to illustrate the content or make it more attractive.
The images, like the text, are analyzed by Google and also counted when optimizing your website.
The images can also be optimized for SEO
Tips to Optimize your images for SEO On Page.
Use your words or phrases Key in the file name.
Use your key words or phrases on the labels Title and Alt.
Optimize the size to prevent slow loading of your pages, which can negatively affect SEO.
Bold and Italics
There is not much consensus on this issue, but the overall impression is that Google does not pay much attention to the phrases that appear in Bold or Italics, so I think that should be used only to emphasize or reinforce concepts.
Internal links, those that point to pages within your own site, are also important for SEO.
These links help both Google and your visitors, to discover new pages.
When Google comes to your pages, plus read the contents and index it begins to follow the internal links pointing to other pages and so it is important to link them together so that they can all be visited and indexed.
Tips to Optimize your internal links for SEO On Page.
Link directly to your other pages relevant to the topic at the end of each article, in the sidebar, etc.
Links to other articles in the text itself, provided that they contribute or expand the article.
The menus make up the visible structure of your website. The main menu should open up your categories or sections, and all pages should include the main menu.
External links are those that go to other pages out of your website.
Although there are opinions against this practice, arguing that doing authority (PageRank) of your website diluted, my opinion is that they provide value to the visitor and this is a positive sign for Google.
Tips to Optimize your external links for SEO On Page.
No links to websites whose content or reputation can be considered as SPAM or try out your thematic issues.
Link to pages that relate to your content and provide resources or additional information.
According to Google the Meta Keywords ceased to be useful long and there are many SEO professional prestige that directly say not to use them.
I hope this brief introduction to SEO On Page you should find it interesting, if you have any questions, want to point out an error or participate in some way, feel free to comment.
Google Penalty, how to know
Something worse than losing ranking in search results is being penalized by Google. They are very different things, losing rankings can be caused by many factors – many of which are beyond their control – ranging from Google algorithm updates, changes in search behavior, site hacked, etc.
I actually understand the essence and severity of a penalty of Google, so I’ll use the example of PVRPV, a website dedicated to the rent of houses, apartments and vacation condos in Puerto Vallarta, in 2012 this site began buying bonds to increase your website rankings, and in April 2013, its traffic declined dramatically. It has now been recovered, not entirely, but it begins to appear again in the Google index.
What is Google penalty?
There are two basic types of penalties by Google.
The first has to do with an update in the algorithm. For example, Google Penguin updating directed to sites linked overload. Possibly this was the one that caused the fall PVRPV rankings, this website had over 5,000 links pointing to the same anchor text “Vacation Rentals” enough to earn a penalty of Google motive.
Also manual penalty. This occurs when the Google Search team realizes that your site violates somehow the Google webmaster guidelines, so penalized.
How I can know if my website has a Google penalty?
Because a penalty may arise for various reasons, sometimes it can be difficult to determine exactly what has happened. This list will help you reduce the chance, whether and why your site has been penalized, and take necessary remedial action.
1. Check data in Google Analytics organic traffic: If one day, traffic seems normal, and the next day there is a sharp drop (or no traffic at all), that is an indicator of a possible penalty.
Fall in Google Organic Traffic
2. Check if your site is indexed, Go to Google and type the following “site: archseer.com”. Should show all sections of your website, if only shown some may be experiencing a partial penalty. However, it may also be a problem in the robots.txt file, discard this possibility before assuming the worst.
- Write “site: archseer.com” to check the Google index
- If, search “site: archseer.com” none of your sections is shown then it means that your site has been removed from the index. At this point, it is bad news because it is fairly safe to assume a penalty for your site.
Check that your website indexed in Google this
3. Find the latest Google algorithm update: If Google recently released an update to the likes of Panda, Penguin or Hummingbird, check to be combated and the structure of your website as it may be collateral damage. Here you have a choice where that is monitoring algorithms, including dates and affecting. For example, when Google released the Panda update, they explained that it was intended to verify the content of low quality. Many sites were affected by this algorithm, however, others were recovered by the owners increased the quality of the content. In case you do not have a recent update on the algorithm of Google, that possibility is ruled out, and you should keep looking.
4. Check Google Webmaster Tools: Maybe your site has not been penalized by factors of Google algorithm update, then the possibility of a manual penalty. It is easy to know, you just need to sign up with Google Webmaster Tools and you’ll see a notification will tell you if detected any breach of its guidelines for webmasters. Usually also tells you how you can solve the problem.Of example, PVRPV received a notice of unnatural links, I had to use a program like Open Site Explorer MOZ to make an inventory of backlinks and determine whether they were causing spam or were over-optimized.
Unnatural links, Google Webmastertools message
- Once you have determined the reason for the penalty from Google, either through an update in the algorithm or manual, you should take appropriate measures to remedy the problem, you may file a Request for Reconsideration or remove the links that affect to your site. Fortunately accounts with our help to verify if you have a penalty and leave avante.