Phoenix SEO Company
SEO Keys To Success
The best Phoenix SEO starts with keyword research. Keyword research starts with the competitor analysis. There’s always someone else out there that’s doing it better for certain keywords, and you want to be able to identify what they’re doing and what keywords are going after so that will eliminate some of the leg work that you have to do. SEO software programs for identifying keyword research and looking at competitors are SEMrush and SEO spyglass.
Secondly Longtail keywords, identification of the primary and secondary keywords you want to go after. Primary keywords are going to be focused on your homepage and some of the top level service pages. The secondary keywords will be identified for your content marketing for your blog. Your primary keywords it might make up anywhere from five to 20 and your secondary keywords could be anywhere from 100 to 1,000.
Lastly, the site hierarchy, so where to place the keywords. This is essentially the template of placing those keywords that you’ve identified for primary and secondary and putting them in based upon how competitive it’s going to be to rank for. If it’s really competitive for a certain keyword, maybe a two word string, that may need to be at your index page. Some of the longer-tailed keywords would be on your secondary pages and your blog.
SEO Tracking | SEO Analysis
Number two is analytics and tracking. I recommend everybody install Google Analytics. It is the easiest one to understand and it’s completely free. It also allows you to quickly share it with anyone that you’re working with within your company, or anyone that you’re outsourcing it to. You want to review the past analytics and trends to identify what’s going on with your website at the moment in time. This will allow you to find some low-hanging fruit that you can go after, whether it be for keywords or identifying pages that are doing well based upon how long someone is staying on the page, or pages that aren’t doing well.
Then you want to continue to have an ongoing review of the analytics. Every week or every month have different areas that you want to log in and look for so whenever you make a change you’re tracking what was going on before and what was going on after to see if you’re having positive or negative results. Number three is conversion optimization. You want to start with the pages that receive the most traffic. Using the information that you gathered from Google Analytics you identify your pages from number one on down and you can start with a top ten and then go from 20 through 100 so you have your primary and secondary pages based upon traffic that you want to work on.
Number two: you want to review the traffic flow through Google Analytics. The traffic flow is essentially how they’re going through your website. They’re coming in through your homepage, for example, is the most likely place that they’re coming in the most. Then how they travel through that, which pages they go through, or maybe there’s other entrance pages and how they flow through. Therefore, by identifying how they’re flowing you can redirect them to the right pages if they’re going to the wrong pages based upon changes in conversion marketing. Then finally once again you want to review Google Analytics or whatever your analytics program is to identify what’s happening after you made the changes.
Number four is on-page optimization. On-page optimization has been around since the beginning of the search engines where it used to be the way they controlled where you ranked on certain keywords. Now it still plays a primary role but where it once played an 80% role, it now plays a 15 to 20% role. But it’s critical and everything starts there. If you don’t have the keywords on your page than you may not show up at all.
The primary elements to review are the title of the page, the description. These two are important because this is what people see when they do the search in Google. It’s going to determine how many people will click through. You’re also positioning them to convert. If you’re sending them to a specific service page you want the information in your description and your title to be accurate. If it’s not then there’s not going to be congruency, and when they get to the landing page they’re going to jump back out. Finally, once you get a template with all the basic elements covered that needs to be there for on-page optimization, then you can reuse that for future service pages or future inside pages targeting primary keywords.
Number five is link building. Link building is another one that has been around for a long time now, and where it has dramatically changed recently with the Penguin Updates. It’s important that you still have a plan. Number one, it starts with reviewing your link profile. A program that we use and many SEO experts use is OpenLink Explorer. That allows you to have specific statistics to identify numbers to go along with how many links you have coming in, the quality of those links, the actual score of your domain name and score of specific pages, so you can keep track of where you are from one month to another, from one year to another, so you can see sustained growth or things going in the wrong way.
Number two would be competitive review of link profiles. Using the same program you could type in your competitors’ URLs and identify where they are in the grand scheme of things compared to you, and that gives you an idea of why they’re ranking higher. Also you could look at the links that are coming into them and identify some easy low-hanging fruit that you can jump onboard and get links back from them also.
You want to make sure that everything you do is white hat and controlled. With the Penguin Updates any type of sending out hundreds of links or buying links, using the same anchor text, that can get your site in trouble and basically bring everything to zero. A few things you want to focus on is link text diversification. Make sure you’re not using the same thing in the link over and over, same keyword. You want to spread it out, 5% here, 5% there, 5% there, across your different primary keywords.
There’s certain ways to do this SEO creatively. You can use a top 25 list, so the top 25 best people within your industry, maybe top 25 hotels in Houston, Texas for example, and then have a top 25 list that’s promoted. Then you can send out emails to each of the people that’s on the list and have them get a link back to you. The key to this area is having a great badge. If there’s a badge that says they’re one of the best hotels in Houston that looks really good on the website you’re getting greater chance of them getting a link back to it.
Number six is social signals. This is the fasting growing element of search engine optimization as part of the Google algorithm. Key is here is placing your share buttons in the right place on your website so they’re not buried and so people can easily see it. Facebook, Twitter, LinkedIn, Google Plus, Pinterest: these are the primary ones you want to focus on and make sure they’re always in the right place.
A good way to get social signals is using infographics. If you don’t have your own infographics you can do searches on Google to find other people’s infographics. People that create infographics create them so that other people will use them because their brand and their logo. You can market these infographics to your email list and have your social share buttons at the bottom. In your email be sure to ask for the share. What will happen is if you have ten to 20 infographics over a couple of months you’ll have all of these different shares at different points of your domain and that increases the overall value of the domain, increases all your ratings at the same time.
Content Marketing SEO Strategy
SEO link building and content marketing consultant has taken a big portion of SEO where it used to be separate. It’s now combined together. The best way to do this is through a blog. The WordPress blog is free. It’s the best one for SEO. Everything is optimized within the blogs and it ranks the best out of all the blog software. I recommend doing eight-plus articles a month between 300 to 650 words within the article. Try to make articles around specific topics within your industry. This goes back to using the secondary keywords. A lot of these secondary keywords will be long-tailed string like “how to get a hotel on a search engine,” for example. That’s a long keyword string. Then you can write an article about that, for example.
You want to make sure there’s a site-wide link to your blog on all of your domains and sub-domains so that there’s links coming in internally to your blog to make sure that all of your blog articles are indexed properly and have value.
Finally you want to create a template for all of the blog articles, pages that you have, that is designed to take that traffic that you get through the search engines or through promotion through your email marketing and to get them back to your service pages, because at the end of the day you want to convert traffic to clients to customer. Every blog needs to have a call to action at the bottom, on the side. Those are the best places to have them.