Archseer has been in the internet marketing and Phoenix SEO Company vertical over 16 years, we have built businesses that had nothing to do with marketing and we know what sits like to outsource link building and various other outreach opportunities. We’re going to talk about the basics that you need to look for when choosing the best enterprise reputation management companies to handle your brands’s online sentiment.
The first thing you need to look for is are they located in the United States of America. Nine out of ten times when we talk to other companies that have had bad experiences it usually has to deal with companies that are not located in the United States of America. Just do your due diligence, just looking at the website, identifying where they’re located. That’s one simple way of doing it. You want to take it a step further and just use the ear and eye test.
That goes onto number two, which is your point of contact, the person that you’re talking to from the company. They would be the person that you got in touch yourself or someone that reached out to you. It’s real simple: Do they have a foreign accent? Do they have a good command of the English language? If they don’t have a good command of the English language, then there’s the chance that they’re saying they’re in the United States but they’re really not, and at that point you may be getting a watered down product. If you have issues with them not coming through on the contract you’re going to have a hard time getting your moneys back if you run into that. Use your ear test on that one.
Number three is look at the website. Does the website have good design? If the website looks bad and thrown together then you’re probably going to get that type of product at the end of the day. If they’re not willing to put the effort to make their website look sharp then it’s a red flag right off the be able to. Then you can look at the listed phone number. Is it from the United States? Is it readily available? When you dial it, does someone answer? Then finally you have the trust factors. Are they a member of the chamber of commerce? Are they a member of the American Marketing Association? Look for those two because those are the two biggest that stand out when trying to find a company that’s reputable, because they are not going to get into those associations if they’re not.
Then number four is your discussion with the point of contact. Is he asking you about your link building service business? How much is your annual revenue? How many customers did you get in the last year? If they’re really trying to figure out how to make your reputation better and to find out if it’s even worth spending money on a reputation company, they have to find out how much money your business is making, because at the end of the day it’s a percentage. If you have complaints showing up on Google with the first page it’s going to affect your business anywhere from 30 to 80% of your bottom line and your customer acquisition, and your total revenue. It’s an equation at the end of the day. They need to make sure that they’re doing their due diligence. If they’re not asking these questions and they’re just telling you about how great their product is, then you might want to back away.
Then finally is the definition of the digital marketing service. Do they offer monthly payments? Is the contract no longer than six to 12 months. If they’re trying to lock you into something that’s two years, three years, then chances are they’re not going to be able to deliver on their product and they’re trying to get you to sign the dotted line and make sure that you’re going to pay for three years even though they’re not going to deliver. If it’s someone that offers a six month or a one year contract, that gives them enough time to execute on a reputation management contract and be able to show you results, because at the end of the day it’s not going to happen in a couple of weeks or 30 days. This is something that you want to make sure it’s done right and it’s sustained. Giving someone six months to 12 months is plenty enough time for them to prove that they’re going to be able to deliver. At that point you can look at the results and decide whether you want to move forward with another six month contract or another one year contract.
Then finally the big red flag, if they ask for a lump sum in the beginning. If someone says “Hey, we need you to pay $12,000 up front and we’ll move forward with your reputation management and we’ll make sure we get these negative results out of Google Adwords Expert,” then you definitely want to walk away because that’s another red flag. They’re trying to get their money upfront. If they don’t deliver they’ve got it and they don’t have to worry about you backing out or not paying because you’re they’re not delivering results for you.
At the end of the day, look at these. Do the eye test, do the ear test. If it doesn’t feel right, if it doesn’t sound right, back out and go to another company.