Google Penalty Solutions
Solutions to a penalty of Google spend indispensably to identify what has been the reason for the penalty. As we saw in a previous article there are several reasons why your website may have been penalized by search engines. In this article, we will explain what steps to follow to solve as far as possible that penalty over time. Although it is necessary to make clear that it is likely that a website has been penalized for something serious, again not recover all its Page Rank least in a very long time.
Identifying the problem: of course, the first thing is to identify what is the problem with the web. Generally, this should be an easy task for the SEO of a company. If I were the owner of a web penalized first thing you ask the SEO is: what have you been doing ?, what could penalize us? And then fire him, because in the end it’s likely that his actions were the cause of the penalty. But first, it is important to know that Google has penalized the web, or at least have evidence of this.
Hiring a new SEO: We’ve already written about what are the characteristics of a good SEO and what you should know to hire a search engine optimization company, so I will not insist on it. But of course, does not seem very consistent continue working with the SEO has most probably been the cause of your penalty.
Set a roadmap: once we have hired a new SEO and we have explained the situation in which the web is must let the new SEO examine the web and perform an audit, thus, to design a road path where describing the steps that are to be taken to solve the problem or problems. Often, when auditing a web SEO can be found with what looked like a fairly easy problem to solve, eventually becomes more complicated where various problems are intertwined.
Fix the problem or problems: once presented the roadmap and identified problems have to get down to work to work. Go solving the problems one by one. Beginning from within the web and ending with the external aspects that are influencing that penalty.
Ensure that there are no more problems: a new SEO conduct a review and a new audit would be best, although I understand that it can be expensive. In any case, it is imperative that your website SEO fix all problems you may have however small. If the reason for the penalty was the purchase of bonds but also had duplicate content, eliminates those purchased links and fix your problems of duplicate content. If your problem is that you had hidden text and also had a hundred broken links, remove the hidden text and fix broken links, etc. All these actions will be of use to you in your next step.
Send a letter for reconsideration in Google: the average waiting time for Google to accept your request is between 1 and 3 months, sometimes a little less. I recommend you to be honest and brief, to explain the whole story from beginning to end composed. The problem that you think you had and the solution you’ve just taken. It is important to understand that these letters were read by people like you and me, so do not be edge or write aimlessly thinking no one will read or will ignore.