Optimization for search engines (SEO) is one of the most effective marketing techniques to attract visitors to the site regularly. Many see SEO as a separate strategy, yet it is by integrating its global marketing strategy that the best results are drawn. Here are some ideas to coordinate your efforts and boost your marketing plan through SEO and vice versa.
Create and optimize a blog for SEO
A blog is a source of important content for a company that’s where she can talk about her news, giving advice to his readers, or publish any type of useful content to customers who would not find a place elsewhere.
When making your article level, make sure that your article not only meets the needs of your readers but it has some key terms and phrases used by your prospects looking for your products or services on engines research.
Think also of SEO optimizations, add title tags, meta descriptions, keywords, rewrite URLs, etc. Depending on your articles, you can take the opportunity to make internal links to your offers, a product which you speak, or form, for example. You will be able to attract visitors with an interesting and optimized content for search engines and increase your chances of converting.
Social networks and SEO
SEO and social networks are intertwined, hence the importance of understanding the impact of interactions on the social networks on the positioning on the search engines and vice versa.
When you post or share something on your social accounts, remember that what you post will surely be quickly indexed by search engines and visible directly on them. This content should be related to the interests of the audience you want to reach.
Also, when performing a search on a mark or the name of a company, their most active financial statements generally back in the top search results. So this is one of the first interactions that your prospects will with you, and it could influence their first impression. Social networks as being one of the key factors affecting the positioning, make sure that your content can be easily shared and link it to your social accounts.
The Media and SEO
The press is an excellent means of communication alone but if you combine your efforts and coordinate your SEO and your broadcasts in the press, this will bring you even more. When developing your media communication plan, keep in mind your netlinking and keywords you are targeting.
Coordinating efforts between the different teams, you can vary the anchors and related pages more efficiently, depending on what you choose to highlight and improve your conversions and your SEO. This will help you diversify your links, qualify your SEO and strengthen your positioning.
Refine its strategy netlinking
SEO has changed a lot in recent years, some techniques have become obsolete, even dangerous, and many Phoenix SEO company professionals have had to revise many of their strategies. What has not changed, however, is the importance of a good ranking on the search engines and incorporating SEO in every element of its marketing strategy.
To start refining your strategy, you can start by thoroughly analyze your website and your competitors, to observe what the most successful pages, what strategies have brought more quality links, which pages are more divided social networks, etc. You can then develop an action plan to improve your website and your backlink strategy based on your results.
Optimize content production
One of the best ways to determine what content to produce is to analyze its conversion tunnel and understand every interaction needed to make your prospects satisfied customers. Once you know what your prospects need and want, you can decide to produce the content and form to use, be it an article, computer graphics, video, etc.
Try to base your SEO strategy on research at every stage of your conversion funnel to position your content on these requests and more specifically target your prospects.
Coordinate SEM & SEO
Marketing on search engines, or SEM (Search Engine Marketing), corresponds to the purchase of pay sites on the results of research data. Efforts to obtain a qualified position, both natural and paid, on the search engines should be coordinated to continually optimize your marketing strategy. For example, analyze the results with your paid campaigns to refine keywords SEO targeted and position yourself in the most possible locations on key requests and maximize your visibility and your chances of getting visits. SEO and SEM are highly complementary, and pooling the results for each of them, you can monitor trends and continually optimize your strategies.