Social Media

social media
social media
designation
Social Media
Industry
Internet, Media, Marketing, Digital Communication

The term “social media” is increasingly used and tends to replace the term Web 2.0 and covers the various activities that integrate technology, social interaction, and content creation. Social media use the collective intelligence in a spirit of online collaboration. Through these means of social communication, individuals or groups of individuals who work together create web content, organize the content, index, alter or make comments, combine with personal creations. The two terms of Web 2.0 and social media remain quite similar and concern a wide variety of different websites: blogs, wikis, and digital social networks of any type. Social media use many techniques such as RSS and other web syndication feeds, blogs, wikis, photo sharing (Flickr), video-sharing (YouTube), podcasts, social networks (Facebook ), the collaborative bookmarking, mashups, virtual worlds or microblogs (Twitter).

YByw3IsDiagram describing different types of social media
Contents
1 History
2 The distinction between social media and social network sites (RSN)
3 Description (Different social media)
3.1 Thread Tools
3.2 Publishing Tools
3.3 digital social network contact
3.4 Social Network digital content
4 business social media
5 The advantages and limitations of social media in e-recruitment
5.1 employer side
5.2 candidate Side
6 See also
6.1 Related Items
6.2 Sources
History
Contrary to popular belief, Facebook is not the first social media on canvas. The history and development of social networks goes back to the late 1970s because it was in 1978 that two computer enthusiasts decide to create the Computerized Bulletin Board System. This site is ahead of the current sites of twenty years. Indeed, it is the first site that allowed users to exchange information (notes, meetings …) electronically. Thereafter, the Illinois students designed Mosaic, the first Web browser to display the World Wide Web as understood today.

Distinction between social media and social network sites (RSN)
Social Media

Social Networks Digital

Social network of contact and content

Social network sites are just another subset of social media. Among the social media, must be distinguished publishing tools and discussion of digital social networks that can be divided into two types:

contact RSN for which the matchmaking features are key.
content for which the RSN network functionality are secondary and are based on a particular activity.
In 2007, Boyd and Ellison prefer to speak of “social networking sites” and define it as a web-based communication platform that enables individuals to:

have profiles associated with a unique identification that are created by a combination of content provided by the user, content provided by “friends” and system data – publicly exposing relationships may be displayed and viewed by others
access content streams including user generated content (particularly combinations of text, photos, videos, updates to places and / or links) provided by their contacts on the site.
A social network allows users to articulate and make visible their social network either for new connections or maintain existing relationships offline (latent).

In 2009, Thelwall a Phoenix SEO Company categorizes digital social networks according to three objectives: socializing, networking and navigation (social).

digital-marketing-statistics-mapSocial Media Tools Discussion Discussion Forums: PhpBB
Instant Messaging: Skype
Social Networks Digital Publishing Tools Wikis: Wikipedia
Blogs: Blogger, Skyblog
Social Network Sites Social Networks digital contact generalist social networks: Facebook, MySpace, Twitter
Professional social networks: LinkedIn, Viadeo
Virtual Worlds: Second Life, World of Warcraft
Social network Micro-publication content: Twitter, Pownce
Video sharing: YouTube, DailyMotion Vimeo
Photo sharing Flickr, Instagram
Social Bookmarking Delicious StumbleUpon
Music Sharing: Deezer
Livecasting: Justin.tv, Twitch.tv
Of course, some sites may evolve and cover several objectives. For example, although Facebook is initially used for its matchmaking features, members also share many contents. In addition, Twitter, well than originally defined as a digital social network content is increasingly seen as a digital social network contact, network functionality taking a growing place in the uses (interpersonal contact, conversations).

Description (Different social media)
Thread Tools
Discussion tools can be in various forms: forums, instant messaging systems and VoIP systems. These are online chat tools. They are used to discuss remote both in the context of privacy as in cases of professional life and help to harmonize and synchronize the work.

The global leader in discussion tool is Skype software. Indeed, the popularity of this program has grown steadily since its launch in 2003 and he eventually supplant Windows Live Messenger in a tool for discussion was the undisputed leader before the arrival of Skype. This led to the repurchase of Skype by Microsoft in 2011 and contributed to the expansion of the software.

MMO (Massive Multiplayer Online Game) may also be considered as discussion tools although it is not the main feature of this kind of software.

Publishing tools
There are different types of publishing tools on the web, they can be in the form of blog platforms, wikis platforms and citizen journalism portals. Blogs have been very successful in the early 2000s before being sidelined with the arrival of Web 2.0.

The Wikipedia site is the most visited publishing tool every month with over 20 million monthly unique visitors (MUV). The site Twitter was at its launch considered a micro-publishing tool due to the low number of characters allowed in a tweet (140). However, Twitter is currently considered a digital social network contact.

Digital social network contact
There are two types of RSN contact:

GP: They correspond to sites like Facebook where users maintain contact with others to share experiences and to keep in touch in time.
Professional: Sites like Linkedin or Viadeo rather offer users the ability to create a professional network of contacts and help maintain an online reputation on the web may be accessed by recruiters or future partners.
Digital social network content
Content talking about RSN because they offer the ability for users to share and view video content (YouTube), music (Deezer), photos (Flickr) and others with other users.

Trades Social Media
While most mainstream media have gradually dealing with functions and managing the said activities “2.0” and online social networks, the social media sector has developed real new business, responding to new missions. Most of the time, however, they reformulate pre-existing functions in conventional media, companies and known in the first web (1995-2000).

The most symbolic occupation of this movement is the “community manager” (or responsible communities): which is for example a natural extension of the moderator of the early 2000s, including the online forums. The “social media editor” (or social media publisher), can also be similar to the functions of bosses or press publishers under Independent Business project. But it can also correspond to the functions of editorial director (or managing editor) in already installed media groups, more global and multidisciplinary.

In the news editors, the “journalist-developer” has also emerged not as explicit position but as a recruitment profiles trend. It answers many mixed needs of writing content and multimedia production (photo, audio, video) online and social media; Regular handling of tools and web 2.0 interfaces; handling HTML particular.

The concept of “journalist-entrepreneur” also appeared in stride: it shows a fact from the time when many journalists losing their job in writing, reconvert professionally. They work well as consultants and / or teachers / trainers in Internet and social media, and develop business projects dedicated to their work and others.

The advantages and limitations of social media in e-recruitment
Employer side
Social media is a challenge for employer branding companies. Indeed, with the development of social media, internet, let alone the candidates are no longer mere spectators, but have become real actors. Many are quick to express their opinions online and challenge traditional transmitters of information.

According RegionsJob (2011), more than 88% of respondents indicate candidates learn online before applying. And more than half had already abandoned the idea to apply following the information found. Another study showed that 74% of employees think it is easy to damage the reputation of a company on social media. Thus, any user can potentially affect the brand and reputation of an employer on platforms beyond their control. These discussions are already “offline”, but social media are used to reach a much larger audience, increasing the consequences for the employer brand.

Conversely, social media can offer the opportunity to further develop and disseminate the employer brand and also to monitor the reputation. According to Martin et al. (2009), social media, particularly through the development of the employer brand can enable HR professionals to contribute to the strategy and the company’s reputation.

Note that an employer brand can be strong but have a bad image. This may be the case during crises as publicized layoffs. This was for instance the case for Danone in dismissal in the Lu branch.

Candidate side
If candidates have access to information about potential employers, recruiters have also access more information on these. The CNIL and reminds users that “great vigilance is needed on the nature of the data available online and the choice of people who can access it. Indeed, the reputation of the user can be challenged in his private or professional sphere “(CNIL, 2008).

A study of RegionsJob (2011), 43% of recruiters say they resort to name / first name type of research on candidates applying at home and 8% of respondents say they have ruled out recruiting a candidate because of deemed negative traces found in line. Applicants should pay attention to their well-digital and digital reputation identity (e-reputation).

Related articles
Web 2.0
Community Manager (Community Manager)
Community of Practice
social Networking
social Network
media monitoring
E-Reputation

Twitter Engagement Tips

child customer in store

Once your Twitter profile is complete with a strong bio and great cover, profile, and background photos, it’s time to think about how to optimize it for engagement. To start we recommend ensuring that you’ve uploaded and shared a minimum of six visually striking photos and videos that are relevant to your business. This will fully populate your profile media gallery, boosting the visual impact of your page.

Wish you had more than 140 characters to work with? Twitter cards let you add rich photos, videos, and media to your tweets, making it easier to drive traffic to your website by providing a more engaging experience for your followers. For example, if you’re sharing your new blog post, you can use a lead generation card to grow your email subscribers. Launching a mobile app? Use the app card to direct your followers to the app store. Sharing a photo? With a gallery card, include up to four images with your tweet. Head over to Twitter to see how to configure this feature on your web properties.

Have a popular message you want to get more eyeballs on to increase shares? When one of your tweets is getting a lot of attention you can encourage further engagement with it by pinning it to the top of your profile. The pinned tweet will be the first message someone sees when they come across your page, and you won’t have to worry about it disappearing further down your feed and losing traction as you send out more tweets. Make sure to refresh your pinned tweet on a regular basis so you’re not prominently featuring outdated or irrelevant content.

Lastly, make sure you add Twitter buttons to your website to give your visitors an easy way to share your content across the network. Simply pick the type of button you want to appear alongside your content to generate the HTML code to add to your website.

To recap, fill your media gallery with photos and videos to give your profile a complete look. Use Twitter cards to add rich photos, videos, backlinks for Phoenix SEO or other media to your tweets to increase engagement and drive traffic to your web site cheaper than a Adwords Expert. Feature popular content by pinning it to the top of your feed, and add Twitter buttons to your website to make your content easily shareable.

Social Marketing Relationships Loyalty

general contractor on siteLet’s gets grounded in the philosophy behind social marketing and its use to drive more business to your store.

If a new customer came into your store chances are you’d bend over backwards to welcome them, help them find what they’re looking for and invite them to come back soon, and ideally you’d also build a conversational rapport that reflects your company’s core values, that will make them feel comfortable shopping with you. That’s social presence.

In 1976, way before social networks, the Internet, and even home computers, three smart guys named John Short, Ederyn Williams and Bruce Christie theorized the impact of social presence and the way we connect with one another. This philosophy is an important perspective to consider when talking to your audience through your marketing efforts, especially since we’re all now socially connected on the Internet.

Simply put, the social presence theory is the ability to use non-personal communication, marketing, to create and foster a relationship just like when two people, a company representative and a customer, were in the store together talking and forging a relationship with one another, the conversations guided by your customer’s questions, reactions and expressions. The higher the level of social presence, the more trust and depth of understanding each party has with one another, and this translates into loyal customers.

What if you could take that same personable face-to-face interaction that occurs every day in your store and funnel that same level of trust and likability across hundreds, thousands or even tens of thousands of people? Well, you can using social marketing where we’re able to effectively capture, engage, nurture and ultimally convert your fans into loyal customers with an intrinsic connection to your brand.

Ready to learn more about how we use social marketing to build relationships with waves of fans who are interested in your products and services and then drive them to your store as paying customers?

Facebook Advertising Strategies

Facebook Advertising Strategies

Top of the day, everyone. Josh here with another 2 minute video. Today’s video is about our alumni reconnect program for Facebook. Let’s set the stage. Kevin and his friends at Social University had the ultimate school spirit, and immersed themselves in everything that University culture offered. Well, it’s time for Kevin to graduate and replace his Social U sweatshirt and pajama bottoms for a suit and new bowtie. As Kevin moves into the real world, he focuses on new things. His career, meeting new people, finding that someone special, and maybe even kids.

Social U prepared Kevin for a successful entry into the next phase of his life, but he’s grown apart from his college buddies, and his alma mater. How do we get Kevin reconnected to foster that same level of excitement about Social U that he had as a student? The answer’s easy. It’s the alumni reconnect program from My Supermarketer. Our alumni reconnect program is simply designed to locate your alumni and get them connected with your school through Facebook advertising, email, mobile, and anywhere else they’re paying attention.

Our process is aligned with the social presence theory, where we use marketing to rebuild the relationship and gather new information about your alumni’s current lifestyle, such as their contact information, things they remember the most about college, what they’re up to now, and other psychographic insights that allow you to continue the conversation on a relevant level. Our reconnect program makes it easy and convenient for your alumni to engage with your communications, and allows them to access on the platforms they prefer.

As our lead nurture process continues to engage and reconnect your alumni, opportunities for new relationships develop, such as event attendance, alumni association membership, and donations. We capture, engage, nurture, and convert from Google Adwords PPC Management and Phoenix SEO Company Services. Are you ready to start capturing and engaging your alumni through Facebook? Give us a call. We can help get you reconnected.

Social Marketing Customer Relationships

To get you grounded in the philosophy behind social media marketing agency and its use to drive more business to your store.

If a new customer came into your store chances are you’d bend over backwards to welcome them, help them find what they’re looking for and invite them to come back soon, and ideally you’d also build a conversational rapport that reflects your company’s core values, that will make them feel comfortable shopping with you. That’s social presence.

In 1976, way before social networks, the Internet, and even home computers, three smart guys named John Short, Ederyn Williams and Bruce Christie theorized the impact of social presence and the way we connect with one another. This philosophy is an important perspective to consider when talking to your audience through your marketing efforts, especially since we’re all now socially connected on the Internet.

Simply put, the social presence theory is the ability to use non-personal communication, marketing, to create and foster a relationship just like when two people, a company representative and a customer, were in the store together talking and forging a relationship with one another, the conversations guided by your customer’s questions, reactions and expressions. The higher the level of social presence, the more trust and depth of understanding each party has with one another, and this translates into loyal customers.

What if you could take that same personable face-to-face interaction that occurs every day in your store and funnel that same level of trust and likability across hundreds, thousands or even tens of thousands of people? Well, you can using social marketing where we’re able to effectively capture, engage, nurture and ultimally convert your fans into loyal customers with an intrinsic connection to your brand.

Ready to learn more about how we use social marketing to build relationships with waves of fans who are interested in your products and services and then drive them to your store as paying customers? Visit us online or give us a call. We’re ready to talk.

Instagram Marketing Tips

top-seo-companyWhen it comes to Instagram, the frequency of your posts should be guided by the size of your community. A small brand who’s followers are mostly located in the same geographical area should aim for one to two posts a day, so as not to inundate their community’s feed. If you company has followers all over the world, you should play around with the frequency and timing of your posts to reach different followers at different times.
When you have a large number of photos to share at once, like from an event your company has hosted, it’s a good idea to combine multiple photos into one post to avoid overwhelming your followers.

A number of third party apps are available to build photo collages. Another option is to create a video of static images as a visual photo album. You can share between three to 15 seconds worth of video content per post, which is a great way to diversify what you share with your followers.

Using a branded hashtag in your posts is an effective way of curating user-generated content. Additionally, make sure the regularly search Instagram for mentions of your brand to see where you’ve been hashtagged. Using hashtags relative to your business niche is a great way to grow your network, especially as you’re starting out. If you’re a juice company you can use hashtags such as #Greenjuice, #Health, and #Eatingwell to attract attention from people who are interested in those topics. A good rule of thumb is to research hashtags’ popularity before you start composing your post. It’s also best to keep the number of hashtags in your posts under five to make sure your captions can be easily read.

If you’re a brick and mortar local SEO Phoenix business, check your geolocation for photos taken in your shop that may not have been tagged with your name. You can also use a hashtag for your neighborhood to let your presence be known to anyone who’s using Instagram to explore the area. Consider participating in popular Instagram such as Throwback Thursdays to give users a glimpse into the history of your business. This is a great way to show a personable side of your brand and engage with an already active community topic.

Lastly, the character limit for photo captions on Instagram is generous. This provides an opportunity to tell a great story alongside your photo and provide your audience with better context and insight into a particular topic. For example, as a juice company you can profile different superfoods in informative, long-form posts, and become a source of advice to your followers.

In summary, start with posting one to two images per day, and very your frequency to see how it affects audience engagement. Use videos to diversify the content you share. Search Instagram for mentions of your brand, and your branded hashtag to build a bank of curated content to share with your followers. Research industry-related hashtags to add to your images and vary photo caption length to engage your audience with long-form, high-value posts.