Internet, Media, Marketing, Digital Communication
The term “social media” is increasingly used and tends to replace the term Web 2.0 and covers the various activities that integrate technology, social interaction, and content creation. Social media use the collective intelligence in a spirit of online collaboration. Through these means of social communication, individuals or groups of individuals who work together create web content, organize the content, index, alter or make comments, combine with personal creations. The two terms of Web 2.0 and social media remain quite similar and concern a wide variety of different websites: blogs, wikis, and digital social networks of any type. Social media use many techniques such as RSS and other web syndication feeds, blogs, wikis, photo sharing (Flickr), video-sharing (YouTube), podcasts, social networks (Facebook ), the collaborative bookmarking, mashups, virtual worlds or microblogs (Twitter).
Diagram describing different types of social media
2 The distinction between social media and social network sites (RSN)
3 Description (Different social media)
3.1 Thread Tools
3.2 Publishing Tools
3.3 digital social network contact
3.4 Social Network digital content
4 business social media
5 The advantages and limitations of social media in e-recruitment
5.1 employer side
5.2 candidate Side
6 See also
6.1 Related Items
Contrary to popular belief, Facebook is not the first social media on canvas. The history and development of social networks goes back to the late 1970s because it was in 1978 that two computer enthusiasts decide to create the Computerized Bulletin Board System. This site is ahead of the current sites of twenty years. Indeed, it is the first site that allowed users to exchange information (notes, meetings …) electronically. Thereafter, the Illinois students designed Mosaic, the first Web browser to display the World Wide Web as understood today.
Distinction between social media and social network sites (RSN)
Social Networks Digital
Social network of contact and content
Social network sites are just another subset of social media. Among the social media, must be distinguished publishing tools and discussion of digital social networks that can be divided into two types:
contact RSN for which the matchmaking features are key.
content for which the RSN network functionality are secondary and are based on a particular activity.
In 2007, Boyd and Ellison prefer to speak of “social networking sites” and define it as a web-based communication platform that enables individuals to:
have profiles associated with a unique identification that are created by a combination of content provided by the user, content provided by “friends” and system data – publicly exposing relationships may be displayed and viewed by others
access content streams including user generated content (particularly combinations of text, photos, videos, updates to places and / or links) provided by their contacts on the site.
A social network allows users to articulate and make visible their social network either for new connections or maintain existing relationships offline (latent).
In 2009, Thelwall a Phoenix SEO Company categorizes digital social networks according to three objectives: socializing, networking and navigation (social).
Social Media Tools Discussion Discussion Forums: PhpBB
Instant Messaging: Skype
Social Networks Digital Publishing Tools Wikis: Wikipedia
Blogs: Blogger, Skyblog
Social Network Sites Social Networks digital contact generalist social networks: Facebook, MySpace, Twitter
Professional social networks: LinkedIn, Viadeo
Virtual Worlds: Second Life, World of Warcraft
Social network Micro-publication content: Twitter, Pownce
Video sharing: YouTube, DailyMotion Vimeo
Photo sharing Flickr, Instagram
Social Bookmarking Delicious StumbleUpon
Music Sharing: Deezer
Livecasting: Justin.tv, Twitch.tv
Of course, some sites may evolve and cover several objectives. For example, although Facebook is initially used for its matchmaking features, members also share many contents. In addition, Twitter, well than originally defined as a digital social network content is increasingly seen as a digital social network contact, network functionality taking a growing place in the uses (interpersonal contact, conversations).
Description (Different social media)
Discussion tools can be in various forms: forums, instant messaging systems and VoIP systems. These are online chat tools. They are used to discuss remote both in the context of privacy as in cases of professional life and help to harmonize and synchronize the work.
The global leader in discussion tool is Skype software. Indeed, the popularity of this program has grown steadily since its launch in 2003 and he eventually supplant Windows Live Messenger in a tool for discussion was the undisputed leader before the arrival of Skype. This led to the repurchase of Skype by Microsoft in 2011 and contributed to the expansion of the software.
MMO (Massive Multiplayer Online Game) may also be considered as discussion tools although it is not the main feature of this kind of software.
There are different types of publishing tools on the web, they can be in the form of blog platforms, wikis platforms and citizen journalism portals. Blogs have been very successful in the early 2000s before being sidelined with the arrival of Web 2.0.
The Wikipedia site is the most visited publishing tool every month with over 20 million monthly unique visitors (MUV). The site Twitter was at its launch considered a micro-publishing tool due to the low number of characters allowed in a tweet (140). However, Twitter is currently considered a digital social network contact.
Digital social network contact
There are two types of RSN contact:
GP: They correspond to sites like Facebook where users maintain contact with others to share experiences and to keep in touch in time.
Professional: Sites like Linkedin or Viadeo rather offer users the ability to create a professional network of contacts and help maintain an online reputation on the web may be accessed by recruiters or future partners.
Digital social network content
Content talking about RSN because they offer the ability for users to share and view video content (YouTube), music (Deezer), photos (Flickr) and others with other users.
Trades Social Media
While most mainstream media have gradually dealing with functions and managing the said activities “2.0” and online social networks, the social media sector has developed real new business, responding to new missions. Most of the time, however, they reformulate pre-existing functions in conventional media, companies and known in the first web (1995-2000).
The most symbolic occupation of this movement is the “community manager” (or responsible communities): which is for example a natural extension of the moderator of the early 2000s, including the online forums. The “social media editor” (or social media publisher), can also be similar to the functions of bosses or press publishers under Independent Business project. But it can also correspond to the functions of editorial director (or managing editor) in already installed media groups, more global and multidisciplinary.
In the news editors, the “journalist-developer” has also emerged not as explicit position but as a recruitment profiles trend. It answers many mixed needs of writing content and multimedia production (photo, audio, video) online and social media; Regular handling of tools and web 2.0 interfaces; handling HTML particular.
The concept of “journalist-entrepreneur” also appeared in stride: it shows a fact from the time when many journalists losing their job in writing, reconvert professionally. They work well as consultants and / or teachers / trainers in Internet and social media, and develop business projects dedicated to their work and others.
The advantages and limitations of social media in e-recruitment
Social media is a challenge for employer branding companies. Indeed, with the development of social media, internet, let alone the candidates are no longer mere spectators, but have become real actors. Many are quick to express their opinions online and challenge traditional transmitters of information.
According RegionsJob (2011), more than 88% of respondents indicate candidates learn online before applying. And more than half had already abandoned the idea to apply following the information found. Another study showed that 74% of employees think it is easy to damage the reputation of a company on social media. Thus, any user can potentially affect the brand and reputation of an employer on platforms beyond their control. These discussions are already “offline”, but social media are used to reach a much larger audience, increasing the consequences for the employer brand.
Conversely, social media can offer the opportunity to further develop and disseminate the employer brand and also to monitor the reputation. According to Martin et al. (2009), social media, particularly through the development of the employer brand can enable HR professionals to contribute to the strategy and the company’s reputation.
Note that an employer brand can be strong but have a bad image. This may be the case during crises as publicized layoffs. This was for instance the case for Danone in dismissal in the Lu branch.
If candidates have access to information about potential employers, recruiters have also access more information on these. The CNIL and reminds users that “great vigilance is needed on the nature of the data available online and the choice of people who can access it. Indeed, the reputation of the user can be challenged in his private or professional sphere “(CNIL, 2008).
A study of RegionsJob (2011), 43% of recruiters say they resort to name / first name type of research on candidates applying at home and 8% of respondents say they have ruled out recruiting a candidate because of deemed negative traces found in line. Applicants should pay attention to their well-digital and digital reputation identity (e-reputation).
Community Manager (Community Manager)
Community of Practice