Once your Twitter profile is complete with a strong bio and great cover, profile, and background photos, it’s time to think about how to optimize it for engagement. To start we recommend ensuring that you’ve uploaded and shared a minimum of six visually striking photos and videos that are relevant to your business. This will fully populate your profile media gallery, boosting the visual impact of your page.
Wish you had more than 140 characters to work with? Twitter cards let you add rich photos, videos, and media to your tweets, making it easier to drive traffic to your website by providing a more engaging experience for your followers. For example, if you’re sharing your new blog post, you can use a lead generation card to grow your email subscribers. Launching a mobile app? Use the app card to direct your followers to the app store. Sharing a photo? With a gallery card, include up to four images with your tweet. Head over to Twitter to see how to configure this feature on your web properties.
Have a popular message you want to get more eyeballs on to increase shares? When one of your tweets is getting a lot of attention you can encourage further engagement with it by pinning it to the top of your profile. The pinned tweet will be the first message someone sees when they come across your page, and you won’t have to worry about it disappearing further down your feed and losing traction as you send out more tweets. Make sure to refresh your pinned tweet on a regular basis so you’re not prominently featuring outdated or irrelevant content.
Lastly, make sure you add Twitter buttons to your website to give your visitors an easy way to share your content across the network. Simply pick the type of button you want to appear alongside your content to generate the HTML code to add to your website.
To recap, fill your media gallery with photos and videos to give your profile a complete look. Use Twitter cards to add rich photos, videos, backlinks for Phoenix SEO or other media to your tweets to increase engagement and drive traffic to your web site cheaper than a Adwords Expert. Feature popular content by pinning it to the top of your feed, and add Twitter buttons to your website to make your content easily shareable.